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Martha Stewart launched a line of cannabis-infused pet snacks and oils on Tuesday.
“Just as CBD can support human well-being, it has been shown to improve the quality of life of pets as well,” Stewart said in a statement Tuesday.
According to Canopy Growth, Stewart’s partner in the business, baked chews range from around $ 20 to $ 25 for a pack of 30. Different varieties aim to promote calm, mobility and well-being. . There are also chicken flavored CBD drops available for $ 39.99. They contain no corn, soy, or wheat and contain no artificial colors, flavors or preservatives.
Stewart has partnered with scientists at Canopy to develop the products, the company said.
Martha Stewart CBD for Pet is the happy marriage of Canopy’s scientific approach to animal welfare and Martha Stewart’s passion for providing animal lovers with the tools to enrich the lives of their pets. Dr. Bob Menardi, Canopy’s Directory of Veterinary Techniques and Educational Services, said in a statement. “Together, we provide consumers with an accessible and efficient way to live better.”
MARTHA STEWART LAUNCHES A RANGE OF CBD PRODUCTS INCLUDING “ GOURMET ” GUMS AND OILS
The pet snacks are the latest in a series of new releases since Stewart announced a partnership to develop a line of CBD-infused products with Canopy Growth.
Other items were designed for human consumption, including gelatin flavored snacks, capsules and oils. They became available in September.
“I discovered that CBD supplements are an easy way to improve my own health and well-being,” Stewart said at the time. “When you consume CBD, its active chemical compounds interact with the body’s endocannabinoid system, or ECS receptors, which help regulate signals throughout the brain, spinal cord, organs and tissues of the body as a means of maintaining the balance.
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The products are now available on Canopy’s website and will be sold at the Vitamin Shoppe starting in February.
Representatives for Stewart did not immediately respond to a request for comment from Fox Business.
Demand for CBD products, which are typically derived from the Cannabis sativa plant and often sold as relaxation or pain relief supplements, would increase after being lightly affected amid the coronavirus pandemic, according to Kadenwood LLC, a major manufacturer. of the products.
Michael Bartiromo of Fox Business contributed to this report.
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