[ad_1]
Not worthy?
Epic Superhero Title Marvel’s Avengers continues to struggle in its efforts to find the level of success one would expect with ease for a game based on such a popular franchise around the world. In fact, the recent financial report from publisher Square Enix shows that the PC and console title released in September has still not recovered its development budget.
In the report, Square Enix chairman Yosuke Matsude admitted that Marvel’s Avengers sales had been “below forecast” as development and marketing costs were lost during the very important launch period. This initial failure of the comic book adventure contributed to an operating loss of about 7 billion yen (about 67 million US dollars) for Square Enix’s last financial quarter.
Marvel’s Avengers – which has so far failed to take advantage of the success seen by similar titles such as Sony Marvel’s Spider-Man and Warner Bros. Batman: Arkham Knight – received a somewhat negative reaction from fans when it was first revealed, but then really buried its own pre-release hype with a series of smart marketing decisions, controversial DLC exclusives, and a heavy focus on DLC and microtransactions. These misadventures took a title that seemed like a “must see” prospect and made it completely unappealing to much of the fanbase even before the game hit shelves.
Developer Crystal Dynamics – who likely had little to do with marketing decisions surrounding the product – has since said he will continue to support Marvel’s Avengers going forward, by making plans for new maps, missions, skins, and heroes over the coming months. 2021 will also see ports of Marvel’s Avengers coming to the PS5 and Xbox Series X editions, perhaps giving the struggling adventure one last chance to avoid its own endgame.
Marvel’s Avengers has yet to recoup its development costs [IGN / Official]
[ad_2]
Source link