Marvel’s ‘WandaVision’ seeks to make Disney + even more powerful

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Of course, Disney + has a treasure trove of beloved content from its brands, including Disney Animation and Pixar, as well as one of the biggest blockbuster streaming series with Star Wars’ “The Mandalorian”. Still, Disney + hasn’t really had the deepest bench for new and exclusive content since it launched in 2019.

That changes this weekend with the arrival of “WandaVision” – a series that could make the mighty Disney + even more powerful.

“There are millions of Disney + subscribers spending between $ 50 and $ 80 a year just for eight weeks of ‘The Mandalorian.’ If Disney manages to make the right choice for its Marvel series, these customers should be prepared to pay a lot more for Disney + in the years to come, ”said Matthew Ball, a former Amazon (AMZN) A studio executive told CNN Business.
“Marvel Studios is the most successful entertainment franchise in history,” Ball said. “Even Cicero would need an hour to tout the accomplishments and popularity of the Marvel Cinematic Universe.”
Case in point: Marvel has grossed more than $ 22.6 billion at the global box office since 2008, according to Comscore (GOAL). This includes the biggest blockbuster of all time, “Avengers: Endgame” of 2019, which grossed more than $ 2.7 billion. In fast-paced Hollywood, one constant over the past decade is that viewers love Marvel.
& # 39; WandaVision ' flexes some different muscles as Marvel adds power to Disney +
“WandaVision” – which follows the exploits of superheroes Scarlet Witch and Vision as they seemingly enjoy suburban life – may also attract more attention as it happens when several Marvel films have been put on the sidelines, as well as most feature films, because of the pandemic. Disney is hoping that the fervent love for the brand translates into box office success in small screen subscriptions.

Ball is optimistic. “With over 50 hours of connected stories, the MCU is already a series,” he said. “While there was reason to doubt the MCU’s ability to function as a serial subscription video-on-demand series, [Marvel Studios president] Kevin Feige is 13 years old to prove the skeptics wrong. “

Marvel superheroes have already shown they can find a streaming audience. Characters such as Daredevil, Jessica Jones, and Luke Cage have all had their own success. Netflix (NFLX) series before Marvel Television was closed in 2019 and integrated into Marvel Studios.
While “WandaVision” is Marvel Studios’ first Disney + series, it won’t be the last. Disney (Dis) plans to release “The Falcon and the Winter Soldier,” “She-Hulk” and “Hawkeye,” among a bunch of others.

Zak Shaikh, vice president of entertainment for media company Magid, believes the arrival of “WandaVision” is ultimately “keeping the promise of a Disney + subscription.”

“With feature films going through a particularly tough time, it helps Disney + ‘s overall proposition for Marvel to generate content on its side of the platform,” he told CNN Business. “A series also helps build the world, because there is more time to explore different sides of the Marvel Universe than two hours in a movie.”

But now that other Marvel series are heading to Disney + and new films like “Black Widow” and “Eternals” are set to hit theaters this year, will the hit brand water down?

Unlikely, according to Ball.

“Overdrive and overly complex storytelling is always a risk, but so far more content has helped the MCU become a better, more popular, and more beloved franchise,” he said. “If successful, his TV series – especially those that allow him to further diversify his characters and narratives – should do the same.”

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