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Maserati announces development, electrification and production projects for new models in Italy
Modena, September 26, 2019 – In accordance with FCA 's € 5 billion investment program in Italy, Maserati announces its innovation plan for production, electrification and energy technologies. autonomous driving.
In terms of production, Maserati is announcing projects for its new and electrified product range in Modena, Cassino and Turin (Mirafiori and Grugliasco).
All new Maserati models will be 100% manufactured in Italy and will adopt hybrid and battery electric propulsion systems capable of delivering both innovation and high performance embedded in the brand's DNA. All of Maserati's electric models will combine Maserati's popular driving dynamics with next-generation battery technology, offering unique driving modes, extended range and ultra-fast charging capabilities.
The level of autonomous driving is an important step for Maserati innovation. All new Maserati, including the current updated models, will offer a range of autonomous driving capabilities, starting with upgraded Maserati Level 2 roadside assistance to level 3 with a virtually manual offering full autonomy, to maneuver in and out of the lanes. or stop the vehicle safely on the side of the road if the driver is unable to take control of the vehicle.
In 2020, the company will embark on electrification and the Maserati Ghibli, produced in Turin, will be the first hybrid electric propulsion of the brand.
The first of the all-new Maserati to appear will be the long awaited sports car, equipped with technology and reminiscent of the traditional values of Maserati. It will be produced in the Modena factory, where major improvements in the production line are also underway to accommodate its electric powertrain.
The next step will be a new Maserati utility vehicle, which should be built in Cassino and destined to play a leading role for the brand thanks to its innovative technologies. An investment of around 800 million euros has been planned for the construction of the new production line, whose opening is scheduled for the end of the first quarter of 2020. The first pre-series cars should be get out of the line here 2021.
After many years of success, GranTurismo and GranCabrio are still part of the brand 's roots and these models will mark the era of electrification for Maserati. The all-new GranTurismo and GranCabrio will be produced at the Turin production center, where FCA is investing 800 million euros.
The production of the new models will complement that of the prestigious and constantly improving range of the current Maserati range: Levante, Quattroporte and Ghibli.
By introducing various product innovations, Maserati reinforces Italy's importance in its production – in particular Modena, which will also continue to play a strategic role as the brand's headquarters.
The construction of a paint shop has already begun in Modena, a new feature of the factory, which will be equipped with innovative technologies with low environmental impact. The design of the paint shop will also allow Maserati customers to watch their car being painted.
Finally, Maserati is developing a brand new customization program for customers looking for a unique level of exclusivity. A dedicated personalization workshop will be created within the Modena factory.
The 2019-2021 FCA Investment Plan for Italy, announced on November 29 in Turin, includes 13 completely new or significantly updated FCA models and electrified versions of 12 new or existing models, including the Maserati products, the brand new electric version of the Fiat 500 to be produced in Mirafiori and a new high-end vehicle for Alfa Romeo in Pomigliano.
Maserati S.p.A.
Maserati produces a full range of unique cars with incredible personality, instantly recognizable anywhere. With their style, their technology and their intrinsically exclusive character, they delight the most demanding and demanding tastes and have always been a reference in the automotive industry. The ambassadors of this legacy are the flagship of the Quattroporte, the Ghibli sport sedan, the Levante, the very first Maserati SUV, as well as the GranTurismo and GranCabrio sports cars. A complete range like never before, with gasoline and diesel engines, rear and all-wheel drive transmission, noble materials and remarkable engineering. A tradition of successful cars, each redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety.
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