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The Federal Trade Commission on Wednesday sued the company behind Match.com 's dating site, claiming that it had used fake advertisements to try to get hundreds of thousands of consumers to buy from home. subscriptions.
According to the complaint against Match Group Inc., which was filed in the North Texas District Court in the United States, Match.com has used "five deceptive or unfair practices" since 2013 to get consumers to subscribe to the site or keep them subscribers.
The trade commission also said that Match.com had offered false promises or guarantees and had not provided any remedy to consumers who had failed to challenge the charges. The site has also made it difficult for consumers to cancel subscriptions, according to the lawsuit.
"We believe that Match.com has pushed people to pay for subscriptions via messages that the company knew to come from scammers", Andrew Smith, the director of the trade commission Office of Consumer Protectionsaid in a statement.
Match Group, headquartered in Dallas, has, in addition to Match.com, Tinder, OkCupid and other dating sites. On Wednesday, the company's shares withdrew and rebounded on the news of the complaint filed by the trade commission.
The company said that the F.T.C. exaggerated the impact of fraudulent accounts and that Match did not have data to support the agency's requests. He also said that the majority of scams cited by the trade commission were spam, robots or other users of the site.
Match allows consumers to create free profiles on Match.com, but prohibits them from responding to messages without a paid subscription. The commercial commission lawsuit claims that Match.com sent emails to customers with free accounts suggesting that someone interested them.
An example the F.T.C. offered was an ad that read as follows: "He just sent you an email! You have caught his attention and he has now expressed his interest in you … Could he be that one? Advertisements encouraged users to subscribe in order to see the person's identity.
According to F.T.C.'s complaint, Match's analysis reveals that from June 2016 to May 2018, consumers had purchased 499,691 subscriptions within 24 hours of receiving a false advertisement.
"Online dating services should obviously not use scammers as a way to enrich their results," Smith said.
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