Home / Business / Mattel launches "Hot Wheels id", fusion of intelligent technology with a classic toy

Mattel launches "Hot Wheels id", fusion of intelligent technology with a classic toy



Mattel brings a new digital aspect to the classic Hot Wheels toy. (Mattel)

Mattel brings a new digital aspect to the classic Hot Wheels toy.

The company launched Friday's Hot Wheels id, which offers kids "a mixed gaming experience" with updated cars, a Smart Track and Race portal, as well as an app, according to a press release.

The addition of wireless technology can digitize, recognize and store information about the performance of the car in the new "premium vehicles," said the company. Individual vehicles cost $ 6.99.

MORE FOXBUSINESS.COM …

Individual vehicles cost $ 6.99. (Mattel)

The Smart Track id kit from Hot Wheels was also unveiled. It introduces a new "track design to increase speed and improve the race, jumps and collisions, while adding the total distance traveled to your vehicle statistics," according to the release.

"The Smart Track includes the fastest and most powerful booster ever designed by Hot Wheels, as well as two exclusive Hot Wheels identification vehicles and the Hot Wheels race portal," he continued.

The race portal, which can be purchased separately and works with the classic track, analyzes the cars in the application and monitors the speed and the number of laps completed, explained Mattel.

The race portal, which can be purchased separately and works with the classic track, analyzes the cars in the application and monitors the speed and the number of laps completed, explained Mattel. (Mattel)

The Smart Track kit costs $ 179.99, while the race portal costs $ 39.99.

The free app accompanying the toys features a "virtual garage" and other activities, the company said.

TeleprintersecurityLatestChange% Chg
CARPETMATTEL INC.11.85+0.12+ 1.02%

"Although the brand is no stranger to digital gaming, this is the first time our fans will be able to keep track of maximum speeds, race wins and challenges completed by the Hot Wheels cast in the UK. physical world, "Chris Down, Mattel's design director, said. "They will then be able to collect, manage and drive the same cars in the digital world. This revolutionary mixed-game experience allows kids of all ages to take on challenges like never before. "

CLICK HERE FOR THE FOX BUSINESS APP

Hot Wheels can be found in some Apple stores, as well as on their website and on the App Store, Mattel said.


Source link