McDonald's Associates with AARP to Hire Older Employees

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The fast-food chain announced Wednesday that it is partnering with AARP, a not-for-profit interest group of senior Americans, to attract workers aged 50 or older. This company accounts for only 11% of the workforce in the company's owned stores, according to the company.

McDonalds (MCD) hopes that the new recruitment tactic will attract workers, especially for breakfasts and lunches. Now, McDonald's tends to attract young workers who can not work in the morning because of their studies or prefer not to start early. The hiring of older workers is also a way to attract talent because the unemployment rate in the United States, which now stands at 3.8%, is almost the lowest ever.

McDonald's posted posts on its AARP site. The AARP Foundation helps job seekers find jobs at McDonald's through its Seniors Employment Program in the community, which helps unemployed people 55 and over with low income find work and its Back to Work 50+ program, which also helps older job seekers. . The process is currently being piloted in Florida, Illinois, Indiana, Missouri and North Carolina. A national rollout is planned for this summer. McDonald's would like to fill 250,000 jobs.

McDonald hopes that older employees will resume their morning crews.

For the company, the program is also a way to enhance diversity, said Melissa Kersey, manager of relations with McDonald's staff in the United States.

"Having a diverse and inclusive workforce is critical to business success," she told CNN Business. "We believe that age is also an important part of that."

As the labor market is so tense, fast food chains have been creative in their efforts to attract workers. Earlier this month, Taco Bell announced that it will hold nearly 600 "hiring nights" with free food, promotional items and Instagram-compatible photo props to help fill thousands of vacancies. The holidays are planned for this week.

Businesses may also be particularly interested in recruiting older workers.

How tight is the labor market? Taco Bell organizes
Susan Weinstock, Vice President of Financial Resilience Programs at AARP, told CNN Business that nearly 1,000 companies, including McDonald's, have signed the AARP pledge program, which requires signatories to publicly declare that they "recognize the value of experienced workers" and groups. "Major employers like Google (GOOGL), CVS (CVS), Macy & # 39; s (M) and others have signed the promise.

"In the past two years, we have seen an acceleration in the number of business signatures," Weinstock said. "I think the word is about the quality of older workers," she added. "There is also a shortage of manpower and it is therefore an opportunity for employers."

McDonald's plans to encourage members of other demographic groups to apply using different recruitment tactics, Kersey said.

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