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The hottest item in the burger business is chicken.
At least 10 major fast food chains in the United States have introduced fried chicken sandwiches in the past three months, or are expected to do so shortly. Many of those selling the new poultry products are better known as burger chains, including McDonald’s Corp., Shake Shack Inc., and Jack in the Box Inc.
Restaurant owners, grappling with slowdowns and restrictions brought on by the Covid-19 pandemic, aim to capture consumer enthusiasm for crispy breaded chicken sandwiches. This fervor helped make Chick-fil-A Inc. one of the nation’s largest fast food chains over the past decade and made Popeyes Louisiana Kitchen Inc. a social media sensation after its debut. in 2019.
The Chicken-Sandwich War, as industry rivals describe it, means diners have plenty of options – like a Korean-style iteration at Shake Shack, a McDonald’s version topped with spicy pepper sauce, and a new KFC offering. that the chain considers its “best chicken sandwich ever. The sandwich craze could also bring lasting changes to the restaurant industry, with owners spending thousands of dollars on new equipment to beat chicken fillets in order to compete for what some franchisees say is the restaurant’s future.
Shake Shack began selling its new fried chicken sandwich at the burger chain’s South Korean restaurants in the fall, before making its US debut this month. One of the first limited-time dishes he put on menus during the pandemic was a spicy chicken sandwich, also in the fall.
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