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It’s been a tough year for many American businesses, but it has turned out to be a godsend for at least one: McDonald’s.
Industry analysts have regularly noted that the fast food giant has navigated the uncertain waters of the coronavirus pandemic fairly well. Breakfast sales and in-store sales have (obviously) failed, but McDonald’s has innovated fairly quickly in a few key areas and has seen a much-needed increase in online orders, app order sales and its crucial business. driving. Overall, its same-store sales grew nearly 5% in the last quarter, and a new survey of its franchisees finds those who operate McDonald’s restaurants across the country are feeling more optimistic about future than they have in recent years. Overall, McDonald’s inventory is up 6% this year.
In light of this success, analysts and experts will all be paying close attention to the company’s highly anticipated investment meeting tomorrow, when McDonald’s offers a taste of how it plans to capitalize on the momentum and expand its growth into digital sales. , new technologies and even new restaurants. (Related: Don’t Miss How McDonald’s Adds This New Menu Item For The First Time In 30 Years.)
But when it comes to its all-important menu, investors predict that the fast food franchise will announce that it will begin rolling out its highly anticipated new premium chicken sandwich across the country, firmly establishing its presence in the current fast food chicken sandwich war, led by Chick-Fil-A, Popeyes and KFC.
Christopher Carril, analyst at RBC Capital Markets, told CNBC that McDonald’s new chicken sandwich was a “potentially significant opportunity,” noting that Popeyes’ addition of a chicken sandwich had boosted double-digit growth in 2020 .
Of course, McDonald’s has a long history of selling various types of chicken sandwiches, and in some key markets has been testing two new premium chicken sandwiches since last December – versions of a new crispy fried chicken sandwich. While McDonald’s has yet to set up the supply chain to launch its high-end chicken sandwich nationwide, observers expect it to be addressed during the investor call. It’s unclear if the new chicken sandwich will be one of the ones they’ve tested.
This isn’t the first time experts have speculated that a new chicken sandwich has arrived at McD’s. “We expect to see the new line of chicken sandwiches introduced in the fourth quarter of 2020,” wrote research firm Gordon Haskett in July of this year. In an email circulated earlier this year, franchisees implored the fast food giant to “stay focused” on developing a competitive chicken sandwich.
For his part, Chris Kempczinski, CEO of McDonald’s, spoke of big changes in the future menu of the fast food giant. “I know there is an innovation that is planned for later this year that will bring some menu items,” he noted during an investor call over the summer. And if you can’t get enough McDonald’s, be sure to take a look back in time by reading what McDonald’s served the year you were born.
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