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In an interview, an award-winning McDonald’s director revealed the secret truth of what, exactly, Grimace is supposed to be.
An award-winning director of McDonald’s in Canada has had an article written about him and the work he does for the company by the CBC. What should have just made a local interest story surprisingly go viral when, during the interview, the manager revealed that Grimace is … a taste bud?
Brian Bates, winner of the Outstanding Manager of the Year award, explained that Grimace, McDonald’s giant amorphous purple spokesperson, is “a huge taste bud, but a taste bud nonetheless,” meant to show that the food of McDonald’s tastes good.
Now you might be thinking, “If it’s supposed to say McDonald’s food tastes good, then why is it called ‘grimace’? ”
This reaction has surfaced frequently on social media since the Bates interview went viral, as well as many people online just surprised to learn this fact about the Grimace period (a lot of “I had today years when I learned that Grimace was a giant taste bud “posts).
The most interesting part of the story, however, is that it isn’t necessarily true, or at least not at first.
In 1971, McDonald’s featured McDonaldland in a series of advertisements designed as a kind of immersive experience for children. In other words, there would be an adventure featuring Ronald McDonald in the commercial, and then the kids could follow it with “PlayPlaces” at their local McDonald’s (and with various exhibits in restaurants and, when the Happy Meals were introduced, characters played a major role in these Happy Meal merchandising, as well).
Grimace was one of the first villains in the play (the Hamburglar being the other main enemy). His name was the Evil Grimace and he had four arms that he used to steal milkshakes and sodas.
After a year, two of the arms and the “Evil” part were dropped and Grimace was renamed as Ronald McDonald’s simple-minded friend.
In other words, Grimace was simply a monster. He didn’t really symbolize anything. In the past, McDonald’s has said it is the epitome of a milkshake, but that seems just as much an afterthought as Bates’ explanation “Grimace is a taste bud.”
The idea “Grimace is a taste bud” is not new, and it is almost certain that Bates simply heard this version at some point in the past and believed it to be true and passed it on as a fact ever since. , and devil, grimace could now be an “officially” taste bud. It just wasn’t his original intention.
Source: Radio-Canada
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