[ad_1]
McDonald's today announced a new fast food chain initiative called "Apply Thru," in which Amazon Alexa or Google Assistant owners can start job applications using standard "Alexa" voice commands. And "Ok Google". The company sees this opportunity as a way to give young people more ways to start a career in one of its restaurants, and this apparently extends to digital voice assistants with artificial intelligence.
You can not complete the application process with Alexa or Google Assistant. "After starting the experience via Alexa or the Google Assistant, all they have to do is answer a few basic questions aloud and they will receive a text, after their answers to these questions, with a link to complete the "As simple as that," reads McDonald's press release, but perhaps if using a computer or your phone to start applying for a job at McDonald's was too difficult, it would be perhaps best to start the process with a hands-free voice request.
This initiative is part of a growing series of activities adjacent to the technology that McDonald's has been deploying over the past few years to transform it into a trend-setting, millennial brand. Over the last decade, the company has struggled to cope with the rise of occasional store chains, healthier eating and healthier diets, and a shift in culinary culture that has led to fewer late night driving shifts and more mobile app orders.
In response, McDonald's adopted the future bold merger of AI, automation and on-demand streaming. This also evokes the nostalgic idea that a concert at McDonald's can be a pleasant entry-level affair for young people. of his activity on.
The massive partnership with Uber Eats, which includes the experimental delivery of drones, and now DoorDash, as well as the global roll-out of its online order kiosks, is an example of the more aggressive technologies adopted by McDonald's. At the other end, there are marketing gems like the "Snaplications" partnership with Snapchat two years ago and now the Alexa and Google engine, Apply Thru. It is not clear that anyone really wants to apply for a job using a voice assistant or a Snapchat application. But McDonald's numbers can not hurt.
Meanwhile, the true drivers of its business, steeped in technology, continue to be its shift to enable on-demand delivery and its transition to large-scale automation. McDonald's is testing even more dramatic stages, such as real kitchen robots and voice-activated driving systems. The company also made several acquisitions this year, including an estimated $ 300 million contract for Israeli start-up Dynamic Yield, to give even more advances in artificial intelligence and personalization. his driving experience, his various menus in store and online. , and other facets of the business.
Of course, the goal is to reduce costs, maintain high margins and ensure that McDonald's can process, compile and deliver orders as efficiently as possible around the world, in the most densely populated cities as well as scattered suburbs. These seem to be exciting issues to work on. But Apply Thru may not accept applications for this work.
[ad_2]
Source link