McDonald's says it's not yet planning to add an herbal burger

Despite consumer pressure, McDonald's is not announcing its intention to add an herbal burger to its menu.

Silvia Lagnado, global marketing director and director of her menu, said at the annual meeting of its shareholders on Thursday that the company was monitoring plant-based meat substitutes, but that she would not disclose any plans for the moment.

"We obviously need to assess whether consumer demand [would be at a] We believe that the level will be maintained and that we will make the right decision based on the operation of the model and the important complex considerations of our restaurant, "she said.

Last month, during a conference call with analysts on quarterly results, CEO Steve Easterbrook expressed a similar sentiment.

"I know our teams are very attentive and discuss them with each other and with some of the existing options," he said. "So maybe more to come, but nothing to say about the moment."

McDonald's has been under pressure in recent months to add a veggie-friendly burger to its menu as more and more of its competitors have taken the plunge. Its German sites sell a herbal burger made by the food giant Nestle, but McDonald said each market decides what is best for its customers.

At the same time, the Chicago-based company has simplified its menu by removing its Signature Crafted sandwich and burgers, reducing its late-night menu and allowing franchisees to reduce the breakfast menu throughout the day.

Rival Burger King, owned by Restaurant Brands International, is trying to roll out its Impossible Whopper product across the country by the end of the year. In its struggle to meet the demand of its pulp – based factory, Impossible Foods is increasing the number of hours and employees working in its plant.

The contestant of Impossible, Beyond Meat, sells his version of a herbal burger to Carl's Jr. and TGI Fridays, among other restaurants. Since its IPO in early May, Beyond has seen its shares climb by 229%.