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McDonalds
Corp.
MCD 0.56%
embarks on the herbal movement.
The largest fast food company in the world, according to its earnings, said Thursday that it was testing
Beyond the meat
Inc.
BYND 9.71%
pancakes in restaurants in Canada for 12 weeks. Nicknamed the "P.L.T." for plants, lettuce and tomato, the sandwich will be on sale at 28 restaurants in southwest Ontario starting Monday.
Many McDonald's competitors have already introduced meat substitutes manufactured by Beyond Meat or their rival, Impossible Foods Inc. Sales of herbal burgers and other meats from these companies have risen sharply this year.
A few months ago, McDonald's executives said that they were watching the trend and that these companies could maintain their offer before adding meat-free products to its menu.
The short 12-week test in Canada will help McDonald's better understand customer demand and its impact on restaurant operations, said Ann Wahlgren, vice president of global menu strategy at McDonald's. Beyond the meat has refined a pâté recipe specifically for the chain, said McDonald's.
Beyond Meat shares rose by more than 9% to 151.10 in morning trading. The stock is up six times its public debut of $ 25 per share in May. McDonald's shares rose 0.6% to $ 214.
Tim Hortons, the coffee and donut chain owned by Restaurant Brands Inc., has launched this summer's Beyond Meat pudding and hamburger patties and burgers in Canada. The chain has reduced the offer of herbal burger earlier this month, saying the demand was better for real beef. Beyond Meat cookies are still on sale in Ontario, where McDonald's is testing its own meatless products.
McDonald's has for some time been offering vegetarian options in other markets, such as McAloo Tikki, made from potatoes and peas in India. He tested a vegetarian hamburger made by Nestlé SA earlier this year in Germany.
In Canada, McDonald's P.L.T. will be priced at 6.49 Canadian dollars (4.90 USD), said McDonald's. This is slightly more expensive than the Tim Hortons retail price of C $ 5.69 (US $ 4.36).
Beyond the meat, Impossible Foods and other traditional food companies all rely on the multiplication of meatless solutions that could permanently change the way people view meat. But are they right? Akane Otani of the WSJ explains. Photo: Beyond the meat
-Colin Kellaher contributed to this article.
Write to Heather Haddon at [email protected]
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