Meghan's clothing line is launched – and her bag is already sold out



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Written by Lianne Kolirin, CNNLondon

Contributors Ana Rosado, CNN

As for fashion, the Duchess of Sussex certainly has the midas touch, with everything she wears in public usually sells in a few hours.

Now, Meghan has exploited the public's admiration for its style and used it as a force for good. She designed a clothing line to help unemployed women find work.

The Duchess of Sussex on Thursday launched the Smart Set capsule collection, in collaboration with Smart Works, a UK-based charity she is the godmother.

Bringing together top British brands and fashion designers Jigsaw, John Lewis & Partners, Marks & Spencer and Misha Nonoo, the collection includes essential workwear and classic pieces that are essential for interviews and work.

Moments before arriving at the launch, the former Suits star discovered that one of the items – a tote bag marketed by John Lewis & Partners – had already been sold online .

It is likely that the other items presented – including a Jigsaw pantsuit, a Marks & Spencer dress and a white shirt by designer Misha Nonoo – will be just as popular.

The range is expected to give a welcome boost to the troubled UK high street, especially to Marks & Spencer, which has seen its sales plummet for years – and that the duchess claims to wear regularly.

For each item purchased in the range, which will be on sale for "at least two weeks", depending on the palace, one will be offered at Smart Works.

The Duchess of Sussex was named boss of Smart Works in January of this year. During several silent visits prior to her appointment, she observed that while donations to Smart Works were plentiful, the right choices or sizes were not always available.

Addressing the small rally organized at John Lewis on Oxford Street in London, Meghan said: "When I moved to the UK for the first time, it was extremely important for me to be able to be in touch with people in the field doing very important work and one of the I went to SmartWorks very early. "

After their meeting, the Duchess stated that she was wondering: "What can I do modestly … how can I help to amplify this?"

The idea for the capsule collection came after a visit to the charity headquarters in London, explaining: "We made a lot of donations, but not necessarily what women need, I told them," ok, let's try to working with this we have and make the most of it.

"And the next time I went, there was a backing of about 40 or 50 blazers in lilac." Now, do not get me wrong, it's a great blazer and I'm sure for someone. 39; one is exactly what she wants to wear, but for most women, when you go out there and want to have a job, interview, you want to be confident, you want to wear the pieces … that make you feel like that and not the remains that did not sell late in the season.

"I thought about it when I came home and it did not follow me."

Meghan, Duchess of Sussex, speaking at the launch of the Smart Works capsule collection in London.

Meghan, Duchess of Sussex, speaking at the launch of the Smart Works capsule collection in London. Credit: Mark Large / Pool WPA / Getty Images

Meghan stated that she had concluded that she needed to change things and turn the concept of charity into community.

She explained, "You do not just go into your closet and throw in a box all that no longer interests you.This is the charity as we know it today.

"Community goes into your closet and says it's the blazer I wore when I got my dream job and I do not need it anymore because I'm where I want to be.

"But if I'm able to share that blazer and be part of another woman's success, then that's the community."

The Duchess said that when she created the collection, her friend Nonoo was her first contact, because of her experience in designing capsule collections and women's empowerment.

She then chose to select "traditional British brands and par excellence" in her "new home", which led her to choose M & S and John Lewis who – surprisingly – she confessed "wear a little bit in the last two years ".

She said that her inspiration for working with Jigsaw came from a previous campaign that the channel had to use by focusing on the diversity of the UK.

After announcing that the bag was already sold out online, the duchess asked her fashion partners to expand the range as much as possible in order to maximize the profits of the association.

Closing his brief but confident speech, Meghan said the project was inscribing "in the same spirit of work that my husband and I will continue to do" and promised to share the perspectives of the future when their foundation, Sussex Royal, will be launched next year.

Nonoo, who introduced the royal couple, told CNN Style that the issue of collaboration on the project was "obvious".

She said: "When the Duchess of Sussex asked me to be part of this initiative when she became the royal patron of Smart Works, she clearly knew that what I'm doing, it's a good thing. was really empowering women through their wardrobe and their capsule collection.I did what I did, so it was obvious to me to say yes.

"The values ​​corresponded perfectly to my philosophy and my values ​​and she asked me to make the white shirt because it is the signature of our collection."

Speaking of the event, Smart Works cited a client named only "Kate" who had already worn the collection. The client said, "My outfit made me feel like a boss – powerful and strong.This just made me feel amazing, reminding me of the journey and the future that I've had. I have before me. "

Phillipa Charles, a SmartWorks Administrator, told CNN: "SmartWorks is a great charity organization that helps women find jobs, so we see women who are generally struggling to find jobs, our amazing volunteers who help them find jobs. to find an incredible outfit for them to feel absolutely fantastic.

"Then they receive an interview interview, help for their resume and more than half of them get their job for the first time."

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