Memo from Tim Cook staff to Apple employees

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Steve Jobs died in October 2011 at the age of 56.

On the 10th anniversary of Steve Jobs’ death, Apple Inc. CEO Tim Cook told employees the visionary co-founder would be eager to see what the company develops next.

Comments in the internal memo, obtained by Bloomberg News, added to the company’s other efforts on Tuesday to commemorate the anniversary. Apple replaced its home page with a tribute to Jobs and published a letter from Jobs’ family. Cook also posted a video of Jobs on his Twitter account.

Cook’s full email to staff is here:

Team,

Today marks the 10th anniversary of Steve’s death. It’s a time to celebrate his life and to reflect on the extraordinary legacy he left behind.

Steve believed that “passionate people can change the world for the better”. This is the philosophy that inspired him to create Apple. And he lives in us today.

Steve was so many things: brilliant, funny and wise, a husband, a father, a friend and, of course, a visionary. He challenged us to see the world not for what it was, but for what it could be. And he’s helped so many people, including me, see the same potential in ourselves. Not a day goes by that I don’t think of him.

This year, like any other, we remember the profound impact our products have on the world. I feel so lucky that we spend our days creating extremely innovative tools that connect people, inspire them to think differently, and also allow them to make their own dent in the universe. This is one of the many gifts Steve has given us all.

I wish Steve was there to see how his spirit lives in all of your amazing work. But most of all, I wish he could see what you do next. Steve once said that his proudest accomplishments were those that were yet to come. He spent every day imagining a future no one else could see and working tirelessly to bring his vision to life.

Steve was a singular figure, but he taught us all to soar. I miss him and will always cherish him.

Tim

Jobs died in October 2011 at the age of 56, two months after stepping down as CEO and appointing Cook as his replacement.

Cook, now 60, could keep his current job until at least 2026 depending on stock payments and other factors, and the company’s management includes a variety of potential successors.



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