Mercedes-Benz EQA electric SUV targets Tesla Model Y in Europe



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  • Mercedes-Benz unveiled the 2022 EQA 250 crossover on Wednesday.
  • The electric vehicle will rival smaller crossovers like the Tesla Model Y when it hits European streets.
  • Mercedes is still considering whether to bring the crossover to the United States, a spokesperson said.
  • Visit the Business Insider homepage for more stories.

Mercedes-Benz unveiled its new EQA 250 2022 crossover on Wednesday, the automaker’s latest electric vehicle in its plan to unleash a flood of new electric vehicles in the near future.

The EQA and its big brother, the EQC, will compete with Tesla’s Model Y in the crucial and fast-growing compact crossover segment.

The launch of the pint-sized crossover comes as Tesla races to complete its first European plant to supply the continent with up to 500,000 vehicles per year.

Europe is one of the most important markets for electric cars, as consumers in some countries tend to be more eager to adopt electric vehicles than US buyers, and many countries have lucrative subsidies to attract consumers. potential customers. More than half of all cars sold in Norway in 2020 were battery powered.

The EQA is expected to hit European dealers this spring, while the EQC is destined for the United States this year. The EQA is “still being considered for the US market,” a Mercedes spokesperson told Insider, although no decision has yet been made.

Read more: Mercedes’ all-electric future begins next year, with ultra-luxurious Maybachs and EV performance cars

Both SUVs will join a growing list of small electric crossovers expected to hit the market in the coming years from brands like Audi, BMW, Volkswagen and Nissan.

The launch of the EQA 250 comes as traditional automakers enter the electric vehicle market with the aim of making their offerings more sustainable, complying with tighter emissions restrictions worldwide and replicating the Tesla’s success.

The crossover will be just one member of the large EQ lineup that Mercedes is planning for years to come. The automaker plans to launch six new EQ models – sedans and SUVs – by 2022.

Find out more about the 2022 EQA 250:

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