Mercedes-Benz launches MANUFAKTUR personalization | HYPEBEAST



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For those who think that a G-Class, CLS, AMG GT 4-Door Coupe, S-Class and S-Class Mercedes-Maybach are all too common, fear not, because Mercedes-Benz has what it takes for you : his new label “MANUFAKTUR”.

“MANUFAKTUR” is a customization program that can be fitted on the aforementioned cars, similar to what Porsche did with its “Sonderwunsch” program in the 70s and 80s. Think of it as a team that will make your particular wishes come true, you allowing to equip your car with rare materials which are mainly processed by hand, exclusive paint finishes and high quality embellishments inside.

The level of craftsmanship involved is akin to tailoring a Saville Row suit specially designed to your liking, making the car a true extension of yourself. In cars such as the Mercedes-Benz S-Class and Mercedes-Maybach S-Class, details such as the “MANUFAKTUR” label appear in chrome letters on the center console and in the form of an embroidered script on the tablet shelf. the rear window, while even more attention to detail has been put into the paint samples on offer.

For example, “MANUFAKTUR Graphite Gray” recalls the early 1960s and its legendary cars such as the 300 SL “Gullwing”, which was already a special color at the time. Additionally, “MANUFAKTUR Graphite Metallic” and “MANUFAKTUR Olive Metallic” date from the 1980s, while “MANUFAKTUR China Blue” was a popular choice for the E-Class (W123) and S-Class (W126) in the 1990s.

Unique tints have been applied to the best nappa leather for your car interior, while the brand logos inside the car can also be finished in gold or platinum for a truly premium look. Finally, when you open your doors, four LCD projectors integrated into the front and rear doors illuminate a light that will display unique “MANUFAKTUR” surround lighting with a lively touch.

Take a look at some of the examples of what can be done above and learn more from your nearest Mercedes-Benz dealership.

Elsewhere, check out this Ferrari F40 Berlinetta heading for auction.

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