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Coinciding with World Emoji Day, Messenger today announced the launch of its new “Soundmojis,” which are emojis that play a short audio clip, providing another interactive element for your message threads.
As you can see here, Soundmojis, when added to a message, also play an audio sample, which the recipient will hear when they receive the message.
As Facebook explains:
“[Soundmojis are] a next-level emoji that lets you send short sound clips into a Messenger chat, ranging from applause, crickets, drumbeats and devilish laughs, to sound clips from your favorite artists like Rebecca Black and your TV shows. favorite television and movies like Universal Pictures’ F9, NBC and Universal Television Brooklyn nine-nine, and Netflix and Shondaland’s Bridgerton. “Ah, the drama of it all.”
It could be an interesting and interesting addition to your discussion threads, which could end up being a big hit for the app – as long as you don’t suddenly blow up the desk or the wagon with a spooky ghost sound.
Facebook says that people send over 2.4 billion messages with emojis on Messenger every day, so it makes sense to look into this use, and with more people now more open to audio than they have been in the past (88% of TikTok users, for example, say sound is essential to the TikTok experience), this might be a great time to take emojis to the next level, while the inclusion of promotional linking clips also indicates another opportunity for Facebook to turn it into a marketing opportunity, which could have strong niche use cases.
You can imagine that a popular ad campaign could extend Soundmojis specific quotes or clips to boost their branding effort, for example, which won’t be something that all brands can leverage, but for larger campaigns, or those that suddenly gain traction and inspire people to quote and reference, this could be an additional consideration.
Facebook hasn’t, at this point, explained how brands could do it, but given the links above, it’s probably already developing it for the wider market.
If you want to check your Soundmoji options, once you’ve updated your Messenger app, you can touch the smiley face to open the expression menu, then select the speaker icon. From there, you can preview and send your Soundmoji stickers.
Facebook says it will continue to update its Soundmoji library, which will include popular and famous voices to add to your audio response options.
On top of that, and in connection with World Emoji Day, Facebook has provided this overview of the most popular food and drink emojis used on Facebook, which might add context to your planning.
Or not. It’s a pretty basic overview, with little detail, but it does provide another interesting data point, highlighting the use of emoji, which could further indicate that Soundmojis is a winner for the platform.
It will be interesting to see where Facebook goes with this and how open users are to Soundmoji clips. This could be a big addition, for regular users and brands.
Hopefully we will get some usage statistics from Facebook in the near future.
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