Cyrus presents his new strategy for Mexico

Last Tuesday, June 19, the CEO of Cyrus Walter Ribaga an old acquaintance of our country and a great veteran of watchmaking . The venue of the meeting, which was also an opportunity to present to the media the new business strategy to be launched in our country from this year, was the hotel President Intercontinental.

The brand will now be sold exclusively at Thiël Butike, at number 157-C on Presidente Masaryk Avenue, and the distribution strategy will be directed by Alberto Cervantes, CEO of The One Luxury Event, which launches a new era of communication at the service of high-end watchmaking .

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According to Walter Ribaga One of the great advantages of Cyrus independent company, is to have a manufacture clean in addition to the huge financial support of the owners, the Lecamp family. Similarly, another initiative of this new stage has been to give place to Jean-François Mojon, founder of the Manufacture movement Chronode, and who will now involve in a clear and direct way in the development of the appropriate calibres.

"One of the strategies we are going to implement – Ribaga explains – will be to focus on the product so that it has a very clear identity in the future and, of course, to open new markets; focus our efforts on markets that many small brands have left out, such as Africa, Australia and, most importantly, Latin America. "

Regarding the role of Mojon, he states: "He was always part of Cyrus is, in fact, a minority shareholder of our manufacture. was also working for other brands, he always wanted to be discreet about it.But this is one of the big changes that I decided to make: clarify this point and involve mojon in our activities with customers and events to the public ".

Some of the models that we have seen first-hand, and will be available now in the Mexican market, are Klepcys Alarm and Klepcys Chronograph. The new Klepcys Vertical Tourbillon, a masterpiece of engineering that places the tourbillon upright and in the center of the blanket, will be available upon request.

Appointed to head Cyrus Watches in 2017 Ribaga has had a great career in being part of the brand sales team such as Omega, Zenith, Movado and TAG Heuer. His proximity to the Mexican market dates back to 1981, when he began his career in the watch industry as a Sales Manager for Certina in Europe and Latin America.

Learn more about the world of fine watchmaking in www.watchtimemexico.com.mx .