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"The Now Now", the continuation of a musical work of Gorillaz in chaotic times
CITY OF MEXICO.
By imagining the possibility that Donald Trump wins the presidential elections in the United States, Damon Albarn creates Humanz for Gorillaz late 2016, thinking about what would be a party in this possible political scenario.
During this period, Albarn wrote more than forty demos some of which became pieces of "The Now Now", the most recent album of the virtual group currently formed by cartoons created by Jamie Hewlett, 2-D, Russel, Noodle, Murdoc and the temporary bassist Ace, a character from the animated series The Powerpuff Girls.
In this new material, which could be interpreted as the conti Humanz Albarn makes a call to unity at the time of political, social and political chaos of globalization, where the music industry is changing; While an Instagram-based influencer like Cardi B becomes the number one artist on the charts, the mass phenomenon called Reggaeton spot J Balvin as the most listened Spotify artist and the Korean pop dominates the show. ;West.
At age 50, Damon achieved his goals of sound explorer and reaffirms this album: materializes hip hop with psychedelism and pop in the structure of his songs.
] The Now Now finds a string oriented R & B, jazz and rap with the support of the iconic George Benson in the title that opens the album, " Humility ", and in" Hollywood "with Snoop Dogg, the most iconic cartoon of gangsta rap.
Humanz did not meet the expectations of fans of Gorillaz last year and this new album represents the continuation. Nor does it mean a lucid moment for Albarn and company. Although & # 39; Lake Zurich & # 39; a touching instrumental passage that shows the virtues of the band in terms of creating tracks with memorable rhythms and synthesizers, "Hollywood & # 39; is a piece that recalls moments like "Pen" of Plastic Beach 2011, singles are not enough to save the quality of the complete work.
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