Honor, the new brand of "smartphones" that comes to Colombia to conquer millennia

The smart phone market in Colombia has had a new player since yesterday, focused on conquering the Millennials population range, which they include a little over 12 million people.

This is the Chinese brand Honor, which has announced the launch of four new mid-range devices, two of which are already on sale in hypermarkets and online stores.

Honor is a subsidiary of the multinational Huawei, which today already has about 100 million users in 74 countries. The characteristic for which it is recognized is that it incorporates in its equipment the advanced technology that distinguishes the devices from its parent company, but at lower prices.

The company chose Colombia as a strategic launch point to enter the market. The Latin American market, after watching for more than a year the growing momentum of smartphone activity in the country.

"The Colombian market represents a strategic opportunity for us, not only because of its large population of nearly 50 million people, but also because of the strong penetration of smartphones." Here, online and offline sales channels line are just as important, and that's why we started our first sale across both, "explained Matthew Chen, chairman of Honor Colombia.

Read also:" Huawei calls photo contest with smartphones

The initial offer of the brand to Colombians focuses on two devices.The first is the Honor 7X, a team that reaches a price of $ 899,900, but who in the offer launch will be $ 728,900.

Its main attraction lies in the content viewing experience that it offers, since it comes with a widescreen 18: 9, 5.93 inches and resolution FHD + (2160 X 1080) .It has a rear camera dual purpose (16MP + 2MP), which helps to focus images in just 0.18 seconds.

The Honor View10, in the picture below, is the biggest attraction of the new family. mobile, for its functions of artificial intelligence. The 7X, in the picture above, is distinguished by its generous screen.

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The second is the Honor View 10, a team that stands out for the "heart" that has revolutionized the mobile industry in the last year. This is the famous Kirin 970 chipset, the first with artificial intelligence functions and which is today at the heart of the high-end Huawei.

Three powerful merged processors in a single eight-core processor let you automatically recognize different scenes when you take photos, translate different languages ​​in real-time, even without an Internet connection, and optimize phone performance according to your phone's habits. l & # 39; user.

In addition, it is equipped with a high-definition dual-lens camera (16MP + 20MP) and a 13 MP front camera. This equipment arrives in Colombia with a price of $ 2,499,900, but in the introductory offer will be obtained at $ 2,199,900.

To these two teams will be added, in the coming months, the devices Honor 7S ($ 499,900) and Honor 7A ($ 649,900)

Although many analysts believe that for users, it will be inevitable to to make a parallel between Honor and Huawei, which could be a risk for both, the managers of the new brand argue that the differentiation goes much further "Honor was created specifically to meet the needs of digital natives through optimized products that provide a superior user experience, inspire action, promote creativity and enable young people to realize their dreams, "said Matthew. Chen, explaining the alignment of the brand with the segment Millenial