They are launched against Vogue Mexico, for having used Kendall Jenner in the elections

The fashion magazine Vogue México used Kendall Jenner to promote the vote in the last electoral process and the criticism was not long in coming

Among the first critics are the Mexican filmmaker Alfonso Cuarón, after This did that the action became a terrible campaign and to size it, he recalled the controversy that the actress played in a campaign for Pepsi, where a misinterpretation of the context was worth to the reputation of this influencer

. Vogue Mexico shame! I want to give you the benefit of the doubt, but no matter how I try, I can not find how. Let's see, in a language that maybe if you understand: do you remember the announcement of Pepsi? ", Cite the message published by Cuarón

The criticism launched against the magazine tells us about the importance of understanding your audience with the content that brands generate in social networks, with the same rigor with which they develop an advertising campaign or in the case of the media, the discipline with which an editorial line is followed.

This makes us re-evaluate the role the community managers play and understand that their activity must be carried out, on the basis of A structure on which it is possible to communicate to a brand based on values ​​and objectives.

In this context, the roles targeted have increased more and more in the construction of strategies that manage profiles and campaigns, which managed to turn information into rich commercial resources.

From this bet, social networks played a definitive role in the construct Media brand ion, to such an extent that the change in the algorithm with which Facebook's shared content had a negative impact on companies such as Little Things, a viral content platform that announced its closure when der exploits its content through this network.

What a shame @VogueMexico I want to give you the benefit of the doubt but no matter how much I try not to find it. Let's see, in a language that maybe if you understand: Do you remember the announcement of Pepsi? https://t.co/yn56Jtk3i7

– Alfonso Cuaron (@alfonsocuaron) July 1, 2018