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A news that hardly surprised anyone, was when IHOP announced that "changing its name" in IHOb, with B for its burgers, was just something to attract attention on some updates of his menu . Restaurants will continue to call IHOP, says the network, although some wonder if now the P would remain as an advertising resource.
We abbreviate the loyalty of the burgerin, but we are again @IHOP .
– IHOb (@IHOB) July 9, 2018
The company's plan to attract attention was launched last month when the restaurant chain announced that it would change its name in IHOb. After a week of suspense, it was revealed that the B would position the burgers, but the skeptics came almost immediately, because they realized that there was no brand application for the new name and despite the hype and the saucer, very few restaurants have changed their initials.
USA Today reported on June 11 that the "name change" had been a simple customer service strategy, citing marketing director Brad Haley, who said: 19659005 ] "The purpose of this effort was to convince people that we were as serious with our burgers as with our pancakes, we had to send a bold signal to change what people thought about IHOP and what would be done with the IHOb " Brad Haley, Marketing Director of IHOP
The IHO campaign seemed to reach the goal of attracting people to talk from IHOP, he noted USA Today Realize that YouGove has reported an increase in your Boca World Scorecard in Boca. However, the effort did not generate a significant increase in the company's shopping survey, which measured the likelihood that people would eat in one of the chain's restaurants.
The latest announcement of the IHOP was not really good TBH just feels like when you were in college and you are expressing an unpopular opinion and everyone is asking you to just say "lol jk so that you can always be invited to the next slumber party.
– Erica (@ ericahope96) July 10, 2018
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