[ad_1]
Amazon the leading online store, will make its annual sale of "Prime Day " as early as Monday noon of simultaneously in 17 countries of the world with "more d & # 39; one million offers "during 36 continuous hours.
For its fourth consecutive year, the sale " Prime Day " has become a new holiday shopping, being able to compete with the " Black Friday ".
Amazon uses the sale "Prime Day " to promote its own products and register new members to its subscription program " Prime ", which has more than 100 millions of members worldwide.
The sale is aimed at those who have purchased the service "Prime", but if it does not have an Amazon Prime membership, you can take advantage of the offers for free.
WHAT TO KNOW
Amazon offers a version of free 30-day Prime that can be canceled at any time for you to have not to pay a single penny after the end
This year, "Prime Day" will be extended longer than previous years and is available to buyers in more countries. It will also be the first time that items from its new supermarket chain "Whole Foods" feature in its offerings, having acquired it in 2017.
Amazon has not disclosed the previous recipes " However, according to consultant Coresight Research, sales are expected to reach $ 3.4 billion this year.
Sales forecasts for the event would exceed 40% of those recorded last year and would become in Amazon's one-day sales record, exceeding its performance during the year. " Cyber Monday "2017 .
For Amazon, "Prime Day" has a longer-term meaning, capturing new members of its annual Prime program which, for $ 119 a year, entitles free and limited video and music services.
According to a survey conducted last December, it is estimated that more than half of the population is r US residents live in a Prime household.
Prime added approximately 10 million new subscribers per year in the last three years. The model grants payment of monthly and annual fees to Amazon chests, and senior members spend more on the site than non-subscribers.
The main users spend about $ 1,400 a month. According to market research firm Consumer Intelligence Research Partners, compared with around $ 600 a year for non-members, Amazon tested its first "Prime Day" in July 2015 to celebrate the twentieth anniversary. the company. He designed the day to replicate the "Black Friday" and before the success he decided to bring it back for a second year with more offers and keep it after creating a new holiday.
BACK TO CLASS PURCHASES [19659002] "Prime Day", which is promoted as "Christmas in the Summer" is vital for back to school, the second busiest shopping season of the year .
Amazon's competitors decided to join, advertising their own Internet sales, without the need for membership. Target announced Friday the sale of its "hot summer savings" on July 17th. The sale will take place from Tuesday morning to midnight
The Bed Bath & Beyond, Kohl's, Macy's and many others still seek to attract buyers, including the electronic bazaar. EBay
. agreements to compete with "Prime Day", since Amazon's monopoly on the market has become a threat to the traffic of customers to its stores.
lsm
Source link
