Xiaomi will open its first store in Mexico

Only eight years after the start of global operations and with just over a year of official presence in Mexico Xiaomi continues to make great progress in the smartphone market. Currently, ranks fourth in the world ranking of major smartphone manufacturers and expects to arrive in the short term, third place.

To do this, he followed a strategy based on research, innovation, and the search for new technologies that allows him to offer the best experience on his phones at the slightest cost. Much of the satisfaction of its consumers is related to the high performance offered by each cell phone at a price more competitive than that of other brands.

It may still be little known in countries like ours, but when we do a good research before buying a new smartphone, we can realize that for the same price as the most popular brands, Xiaomi integra best processor, more internal storage and a very comprehensive software. These are characteristics that are not obvious, but that in the long run matter a lot.

But how to reduce the costs of your products? The answer is to bet on the most effective and cheapest marketing strategy: the word of mouth communication ] In this way, which is not spent on major advertising campaigns around the world, you can invest in development and manufacturing.

To make matters worse, one of Xiaomi's strongest pillars in the world is his community of fans better known as My Fans ; they, followers and consumers of the brand, have been responsible for distributing the best advertising a brand can benefit from, depending on its experience of use.

To be closer to them, Xiaomi has forums where the My Fans can express their doubts, suggestions and positive comments, that the company takes very seriously. account when developing new products. He also coexists with his followers of each city, listen to them in the most personal way possible, and as part of the strategy, they designed physical stores so that the followers and new consumers can have first-hand experience of their products, which include much more than smartphones.

Outside China, where they already have more than 300 stores, countries with Xiaomi stores are selected, and Mexico is about to join the list. At a dinner in Mexico City to celebrate the success of the company in the country and its debut on the Hong Kong Stock Exchange, Joseph Jin director of the sales department for the Latin America has confirmed the opening of its first Xiaomi store in Mexico.

This store would be the first in Latin America and would be located in Parque Toreo, north of Mexico City . The date is not yet confirmed, but its opening could take place well before the end of 2018.

The launch of the Xiaomi Store in Mexico also means that ultimately they would officially have their smartphones top of range and other products, such as My Band bracelets, drones, cameras and accessories, and who knows, with a little luck, other less technological products, but just as successful in other countries, such as clothing and household items.