Jaguar and Land Rover will have a new distributor in SLP

Notimex

The first half of this year was positive for the Jaguar and Land Rover brands, making 2018 one of the best years of the brand, both in terms of sales and launches. 19659003] In an interview with the CEO of these brands, Raúl Peñafiel, in the first half, 786 units were marketed in this market between Jaguar and Land Rover, so that we could expect a total sale for the end of the year. 39, year between 1400 and 700 thousand vehicles.

Let us not forget that Land Rover innovated with the incorporation of aluminum into the chassis, in addition to the high quality of the assembly and materials of these English brands of luxury, and the performance of each of their models

And what's interesting is that not everything is there, but that on the contrary, it's the best , and very focused on the environment and innovation, with electric vehicles, with first deliveries early 2019, and with hybrid engines, for example

Not to mention the recent launches for the Mexican market, such as the Range Rover and the Discovery with their facelift, and with their respective Inginium engines, so the axles for this Second Semester is to offer more products, electric and with special vehicles.

Currently, the brands have nine agencies throughout the country, so as part of the 2020 strategy will have 20 agencies in total, in fact, this year There will be three new distributors, one in Querétaro, San Luis Potosí, and Torreón, and Chihuahua and Mexicali will come, said Raúl Peñafiel.

Erika De Witt, Director of Marketing, said that the Jaguar brand stands out as "Art of Performance", and with a new technological approach with new vehicles such as I-Pace and # 39; E-Pace.

And with hybrid engines that will be available by the end of this year, and with the Jaguar SVO (Special Vehicle Operation) versions, with handcrafted finishes and special paints.

Sales Manager, Alejandro Roman, said that there had been 786 sales during the semester, an increase of 162% over the same period of the year.

All of the above with the new identity of the company, and with the customer service first, and with prices in pesos, the executive said.