[ad_1]
KIA Motors Mexico has launched its 2018 Sportage, the first semi-autonomous driving vehicle with the technology of the automotive industry – at the level of major brands – for which it is betting to remain one of the best-selling SUVs from the country.
Horacio Chávez, director of KIA Motors Mexico, said that one of the favorite units of Mexican consumers, he is expected to sell about 7,000 Sportage 2019, which would add to units already marketed in the 2018 model, to reach a total of 23,000 trucks. KIA Motors Company is committed to driving independently around the world in 2021, where Mexico will be no exception, to offer security and assistance throughout the process.
The Korean brand, established in Mexico for only three years, has integrated the Advanced Driver Assistance Systems (ADAS), a set of security technologies to help the driver more efficiently and remains a novelty for the segment in which KIA participates . Sportage.
Josimar Hernández, Market Analyst at KIA Motors, explained that the security systems built into ADAS are: Lane Keep Assist (LKA), a Lane Assisted Maintenance and Warning System that keeps the vehicle in his way. sensors in the fascia before. "When the vehicle leaves the painted lines on the sidewalk and does not turn the direction, it emits a warning sound, as well as a movement on the steering wheel to correct the road."
The Forward Anti-Collision System (FCA) is a frontal collision avoidance system that helps to brake with the same front sensors when detecting a car or pedestrian at a short distance, helping the driver to avoid an accident.
Intelligent cruise control with Stop and Go function, unlike conventional cruise control, not only helps us to program speed, but also to brake and accelerate while maintaining a set speed in one way or another. another, in the same way, in case A vehicle in front of you crosses in our lane, the vehicle will automatically maintain a considerable distance to avoid a collision. Chavez pointed out that the 2018 Sportage was positioned as the best-selling SUV on the Mexican market in September, surpassing Honda's CRV.
The group plans 20,000 additional contracts
NR Finance Mexico adds to Mitsubishi
Nissan-Renault's finance arm in Mexico will begin its retail lending business with Mitsubishi as of February 1, 2019, as part of the global alliance of these three brands, which would yield 20,000 additional contracts to the automotive group, said Rafael Portillo, managing director of NR Finance Mexico & Anzen Broker.
Mitsubishi is part of the alliance of Nissan and Renault, the financier NR Finance Mexico will participate in the financial operations of the Japanese, although it has its financial as it currently has Renault and Nissan, it will be Mitsubishi Financial Services. "We have already opened credit lines with Mitsubishi and the retail business will begin on February 1, 2019."
A year ago, the Nissan, Renault and Mitsubishi Automotive Alliance emerged, making it the largest sales group in the world. Mexico will not be an exception to develop the marketing of Japanese companies with the French.
In an interview, Rafael Portillo explained that the program NR Finance planned to launch the program with a penetration of 55% of the total sale of Japanese. Currently, it works at 50% ", but without problems the first year, we will reach 55% .The volumes of the brand are reviewed and we expect between 15,000 and 20,000 contracts" in 2019.
He said Mitsubishi has 30 branches and other outlets. And although it has expansion plans, the alliance will increase the product and volume with the Group and the financial partner. The Managing Director of NR Finance Mexico & Anzen Broker acknowledged that in 2018, the funding granted by the group had decreased, because according to AMDA data, NR Finance Mexico would have recorded a decrease of 13.8% between January and August of this year. year
However, he added that by having a significant number of expired six-year contracts, they became potential customers to recover them.
[email protected]
[ad_2]
Source link
