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Here are the data that marketers and publicists need to master before starting this Wednesday: McDonald & # 39; s He published his financial report in which he said he sold more hamburgers, but earned less. Omnicom won the media account of Daimler AG and all its brands, Mercedes Benz between them; now you can share songs from SoundCloud in Instagram stories… and further.
1.637 million
McDonald's published its quarterly report, which indicated a net profit of $ 1,637 million in the third quarter of 2018, 13% lower than for the same period of the previous year. However, its sales increased by 4%. The reason for the difference compared to the expense for the modernization of their institutions by leveraging more technology and improving the customer experience.
David and Goliath
THE David & Goliath store has announced the addition of its first head of design and art, Marc Schwarzberg, the new creative director of the group, Frauke Tiemann, and creative director Mark Koelfgen. The three new leaders were hired primarily to strengthen the work of Kia Motors.
7%
Ryanair announced its financial results and indicated that during its first fiscal half, its traffic had increased by 6%, or 76.6 million passengers, which represented a growth in revenue. by 8%, to reach 4,790 thousand euros. millions of euros. However, it came in 7% less than the same period of the previous year, according to analysts affected by the strikes unleashed last summer in several European countries.
Omnicom
Omnicom Media Group (OMG) won the Daimler AG account as a media agency. This relationship will be effective January 1, 2019. The link is estimated between $ 600 and $ 950 million, according to various media. Omnicom will be responsible for all Daimler brands: Mercedes-Benz cars, Mercedes-Benz vans, Daimler trucks, Daimler buses, Daimler financial services.
The photo and video application continues to add functions to the platform. Now, Instagram will share SoundCloud songs in Stories. They will appear as a link and will not be read automatically. The goal is to try to motivate users to join the platform of podcast and music streaming.
Say Goodbye to Screenshots ? Start sharing your musical discoveries from SoundCloud directly on your Instagram account – what will you share first? https://t.co/TI11tLKI4Y pic.twitter.com/DweJH7lgHt
– SoundCloud (@SoundCloud) October 23, 2018
The announcement of the day
Advertiser: Holland Flower Council
Agency: 180 Kingsday
Campaign: Thank you plants
Country: Netherlands
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