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Apple President Tim Cook will meet today with Spanish Prime Minister Pedro Sánchez. The meeting will take place this afternoon at 16:30. Although neither the company of the block nor Moncloa they detail the subjects that they will treat, the meeting takes place in the heat of the debate on the call. Google rate, the new technology tax driven by the executive. In Spain and Brussels, US technology giants have been severely criticized for the little they pay in most European countries. Many of these fiThey say income in Ireland or the Netherlands is lower.
Cook's visit also comes at a time when the Spanish government is working on implementing measures to strengthen Spain as an entrepreneurial country. The Apple executive has also visited France and Germany lately. It seems that Spain is closing its European tour before returning to the United States, where his company plans to present its latest iPad and Mac computers.
The meeting with Sánchez, to which only graphic media will have access, also takes place after the manager's move to Brussels, where this Wednesday was fiercely opposed to companies that misuse the personal data of their customers to increase their profits. In a speech to the European Parliament on the occasion of an international conference on data confidentiality, the director defended the new European Data Protection Regulation (GDPR), which came into force in May, and called for a reform of US data privacy law
It attacks companies that exploit the personal data of their customers for abusive purposes
"At Apple, we believe that privacy is a basic human right, but we recognize that not everyone sees it that way," he said. "Our information, from the daily to the most personal, is armed every day against us with military efficiency, and we should not soften the consequences." It is surveillance, and this situation should put us very badly at We should be disturbed, "he added.
Apple, which claims to design its products so that it can not access its users' data, has largely avoided the privacy scandals that have plagued other large technology companies. Cook explained how technology has led to a complex data industry and claimed billions of dollars in exploiting "likes and dislikes", "desires and fears", "hopes and dreams" people: type of data tracked by tech companies and advertisers, picked up the BBC.
Mr. Cook warned that many of the data processed separately were harmless per se, but "are assembled, synthesized, marketed, and sold with caution." Taken to the extreme, this process creates a sustainable, digital profile. allows companies to get to know you better, and their profile is a set of algorithms that offer more and more extreme content, transforming our harmless preferences into damage, "he said.
The executive also talked about artificial intelligence. "This is an area that I think a lot about: at bottom, this technology promises to teach people individually to benefit everyone, but advancing artificial intelligence by bringing together great personal profiles is synonymous with laziness and not d 'efficiency." Cook added that for artificial intelligence to be "truly intelligent, it must respect human values, including privacy." If we make mistakes, the dangers are deep. We can achieve both great artificial intelligence and high standards of confidentiality. It's a responsibility, "he said.
Cook also pointed out that "the platforms and algorithms that promise to improve our lives may actually magnify our worst human tendencies … malicious actors and even governments have gained the trust of users to deepen divisions, to incite violence and even to undermine our common sense of what is true and what is false.This is a real crisis.This is neither imaginary, nor exaggerated, nor insane. " he declared.
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