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Bloomberg.
The multinational seeks to challenge Apple and Huawuei with a new range of models. This has been confirmed by sources close to the company.
Samsung Electronics Co. will renew its range of high-end mobile phones in 2019 and is preparing to launch its first smartphone with features 5G, a cheaper main model and a flip-up device to challenge Apple Inc. and stay ahead of their Chinese rivals, assured the general public.
The company based in Suwon, South Korea, is negotiating with Verizon Communications Inc. to launch its Galaxy S10 in the United States with a fifth-generation cell phone chipset, said the people who requested anonymity because the products are still in development. The goal is to get support from the largest US operator. popularize the technology, designed to transfer data dozens of times faster than the fourth-generation networks currently in use.
Samsung has installed a fingerprint sensor under the screen of its S10, which has overcome years of complications for the mass production of such devices, the sources said. The world's largest maker of mobile phones will release three versions of its main model, including one more accessible to attract as many consumers as possible.
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Although Samsung already offers a cheaper range of "A" models, this measure implies that the company shares Apple's concerns with Chinese competitors such as Huawei Technologies Co. and Oppo, which continue to win customers over by offering high-end models at lower prices. In addition, Samsung is eager to complete the development of a flexible device that, as expected, will allow it to dominate a niche market with growth potential.
"Reflecting on how Samsung can differentiate itself and be competitive in this market is with the hardware," he said. Maldonado Cliff, analyst at BayStreet Research in San Francisco. "That 's his strong point, and the idea with his foldable phone is to position himself and install the brand.
New models
Standard S10, codenamed "Beyond", is supplied with a curved OLED display on both sides, rounded corners and almost zero crimp at the top and bottom. It will be approximately the same size as the current S9 model, 5.8 inches. The S10 has three cameras on the back and a front camera visible and placed under the screen, they added. Samsung also plans to launch a "bigger" version next year.
The cheaper version of the S10 is without a double-curved "edge" display, a trademark of all Samsung premium phones since the launch of the Galaxy Note Edge in 2014 and could also come without a fingerprint sensor under the 39; screen according to costs, people said.
Samsung is also repeating with an S10 prototype without a headphone jack, which indicates that it could mimic Apple and make its devices completely wireless. The S10 will come with Google's Android Pie operating system preinstalled, sources said.
"Our smartphone portfolio is constantly evolving to bring new and exciting innovations and experiences to our customers, and for the moment we have nothing to share about future devices, please stay tuned," said Samsung. in a statement.
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