Marketing strategies for the good end

The Good end and the Christmas shopping season together represent the most profitable period for brands; It's time to prepare for this opportunity, no matter if your reach is local or national. The consumption that is the basis of our economy automatically benefits from the injection of cash flow in just four days.

According to INEGI, 60% of companies in the country participate in the Good End, deferred payment strategy in months without interest represents nearly 47% of the market offers. It is logical that most of the participating brands are retailers. However, it is essential that your Good Finish offers are ready for the moment. Here are some tips for success.

Make a good landing

All brands will try to participate in one way or another to the good end. When your business is digital, it's important that you evaluate the effectiveness of your campaigns by nudging your prospects in an orderly fashion to an exclusive landing page, landing page, or landing page. landing, it helps you measure the number of people interested in your offer.

Prepare your digital guide

The idea of ​​a good end is to capitalize on the future, for both consumers and advertisers. That's why I suggest you assign a budget to the paid ads for your offer. This step is sequential to develop your landing page, so it is very important that interested consumers leave their data in your database to be able to contact us later with the idea of ​​generating reconstructions.

Email marketing

For the broadcast of the offer, it uses the complete database of customers and customers. In this step, it is important to take into account the saturation of the information that will be at the time, prepare your promotional material several weeks in advance, even if many brands start to make teasers or previous mentions of the Good End, They read you and direct the information only to them.

Avoid offering what is sold alone

The price of your offer is the key to the equation, not the discounts that punish your profit margin, the idea is that you realize a lot more sales than usual, gaining a margin on the volume . El Buen Fin is a good opportunity to sell high-end products or services, avoid those that are generally sold easily.

Organize your logistics

He prepares the scenarios according to the number of requests, the massive sales generate "happy problems", that is to say overloads of work, logistical failures, etc. Prepare all possible scenarios to protect errors. In such periods, companies often use temporary collaborators. Remember that customer service is the most important.

I hope this good ending will catapult your sales of 2019, but especially that it will bring you new customers loyal to your brand. Until next Tuesday.