What are the most valuable brands in 2018?

Tegucigalpa

Without a doubt, with technology, almost everything has changed in the world. In business, the technological advances of this century have marked a before and after.

Interbrand Strategic Brand Consulting has recently released Best Global Brands (2018) and compared it to the year 2000.

In its report, the company points out that Apple, Google and Amazon are the three most valuable brands in the world.

Apple becomes the first brand to exceed the value of $ 200,000 million, up 16%. While the Google has grown by 10%, to $ 155.506 million. While Amazon is the fastest growing brand (56%), up to $ 100,764 million. These brands are followed by Microsoft, Coca-Cola, Samsung, Toyota, Mercedes-Benz, Facebook and McDonald's, who returned to the Top 10 three years later.

But you have to see how the positions have changed. In 2000, the ranking indicated that Coca-Cola, Microsoft and IMB were the three most valuable brands. The first two remain between 10, but IBM has moved to position 12.

It was followed by Intel, Nokia, General Electric, Ford, Disney, McDonald's and AT & T. Most of them have moved from place to place and others, like Nokia, do not appear anymore.

This year, there were two new entries on the list and three reincorporations. Spotify and Subaru entered for the first time, while Chanel, Hennessy and Nintendo reappeared.

More than half of the top 100 brands belong to five sectors: automotive (16), technology (13), financial services (12), luxury (designer clothing) (9) and consumer goods (consumer goods) ( 9).

What happened?

"A decade after the onset of the global financial crisis, the fastest growing brands are those that intuitively understand their customers and embark on courageous and iconic moves in an appealing and innovative way," said Charles Trevail, president and CEO. Global Interbrand.

Trends extracted from the report are: customer focus, everyday use, luxury boom and the success of underwriting business models.

This ranking is based on three key components that contribute to the accumulated value of a brand: the financial performance of the brand's products and services; the role played by the brand in the choice of the customer and the strength at its disposal to impose a high price or ensure profits to the company. It's time to stop thinking and acting, urge the experts