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Today there are a handful of major technology companies that dominate the world, some do it in one section and others on different fronts, such as Google and Apple, which are for many two most powerful companies on the planet.
However, when we talk about e-commerce, there is a company that leads end to end, namely Amazon, a company that at the time had conflicts with Apple and Google.
Apple has understood the importance of Amazon for businesses. That's why they gradually made agreements by making Prime Video come to Apple TV. Amazon sells official Apple products such as iPad Pro, iPhone XS, XS Max and XR.
This obviously benefits Apple and Amazon, because on the one hand, the Cupertino company will have access to a very large customer base in many countries of the world, where there may not even be an Apple Store, so that Amazon will surely keep a percentage. sales of many of the best-selling gadgets in the world because it should be remembered that Apple is the third brand that more than smartphones sell in the world.
With Google, the story is totally different, it seems that neither one nor the other does want to take the first step, even the most lost in this war (in addition to users) is Google.
A few months ago, Mountain View announced that support for YouTube on Fire TV and Fire TV Stick would end, which certainly bothered Amazon. That's why it seems that we will not see a version of Prime video on Android. TV, or compatible with Google Cast.
The problem for Google is that Amazon has managed to get a Web version of YouTube through Firefox, and the Mountain View company can do nothing to prevent it without causing collateral damage.
Google needs Amazon as much as Apple
Now that Google is a hardware manufacturer, you need a business partner who can help you sell your products better. This partner is Amazon.
Companies such as OnePlus have taken advantage of Amazon's great power to sell their products and have achieved good results.
Google could take advantage of the Amazon infrastructure in countries where there is no Google Store, as in the case of Mexico, because in our country, its products are sold in some physical stores, while its great ally online is Free Market, with the advantages and disadvantages that entails.
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