Consumers will have an app to better leverage the good end

To facilitate the identification of the more than 100,000 institutions that should be involved in the promotion of Good endconsumers will have a application for mobile phones designed by the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco Servytur).

"Technology allows us to help consumers in their decision to enjoy the cheapest weekend of the year. App, available and free for all smart mobile phones, allows geolocation of participating establishments in real time, "explained José Manuel López Campos, President of Concanaco Servytur.

Until today, they add up to 59 thousand 420 affiliated companies"But this week, the goal of the 70,000 companies affiliated with the program will be achieved, given its branches, more than 100,000 establishments participating in the Good End program," he said.

Estimated sales from November 16th to 19th are 97 billion pesos, which is 5% more than the previous year. On this occasion, for the first time, companies in the service sector are participating, mainly health services and even government services, with reductions on late payment fees for water, land and so on. Companies in the tourism sector are still on the agenda, said López Campos at a press conference.

This program which aims to support the reactivation of the country's economy, according to Lopez Campos, will generate a generation of tax revenue for the payment of the value-added tax (VAT) of more than 15 billion pesos during the four days of promotion. .

The Profeco, at the foot of the war

The Federal Consumer Protection Agency (Profeco) will place more than 150 officials to handle complaints and denunciations buyers, from 9 am to 9 pm

"Today, we see a more informed and responsible consumer, and businesses know that a boring buyer is a potential enemy of advertising, but that he now has social networks," he said. Rogelio Sierra, Federal Consumer Attorney.

Among the clear rules of the game that traders must adhere to, he said to pay attention by saying "" restrictions apply ", you must specify which ones: If you say" Until stocks run out ", you must indicate the number of units available do not match the product on promotion, "he said.

In the previous edition of The Good End, the prophecy predicted a conciliation of 94% between dissatisfied consumers and suppliers, a level higher than 60% reached in 2011 in the first edition of the promotion.

"This year, our goal is to reach 100%," said the prosecutor.

149 thousand winners of the SAT draw

The traditional draw that the Ministry of Finance and Public Credit has been doing for five years through the Tax Administration Service (SAT) 149 thousand winners Maria Vanessa Rivadeneyra, general administrator of the SAT, said during the raffle of a total of 500 million pesos.

"Automatically, all purchases made with credit and debit cards of a minimum amount between 250 pesos and 10,000 pesos," he said.

The draw will take place on December 6 and the list of winners will be published the next day.