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In the next edition of Hot sale, the week of offers onlineMexicans are expected to spend around 4,000,500 pesos, according to estimates by Free market.
The sixth edition of the hot sale will take place from May 27-31 and projections show that consumers will buy at least two products.
Last year, 45% of purchases were made by women and 55% by men.
For this year, both sexes should represent 50% each.
Mercado Libre also expects an increase in the number of transactions.
In 2017, the online sales website recorded 5.8 million hits per day and 70 purchases per minute, or 1.2 purchases per second.
Last year, the increase was considerable: 7.8 million visits per day and 125 purchases per minute, or more than two purchases per second.
The quantity of products offered will also be larger with more than 100,000 products online.
The categories most sought after by Mexican buyers are electronics, fashion and home.
Last year, clothes, shoes and accessories they recorded five order-bought products, which contributed to sales growth of over 90% over the previous year.
As well It is expected that this year will increase the number of purchases via smartphone.
Last year, 75% of users viewed offers through the Mercado Libre application.
During the hot sale, there will be offers for months with no interest, free delivery in less than 48 hours, protected purchases, free returns and each online site will benefit from different discounts of up to 60%.
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