[ad_1]
mexico /
Mexican businessman José Antonio del Valle filed a complaint against Coca Cola, which claims $ 344.5 million in damages from the world's biggest beverage maker, for a dispute over a to drink which aims to improve brain performance, reports the Financial Times.
According to documents seen by the specialized media in economics, the the complaints concern company fraud and theft of property industrial against Coca-Cola at the federal and local level in Mexico and it is expected that in the coming weeks, the lawyer will hand over citations to some company executives before the judge decides whether they can lay charges.
The conflict focuses on a to drink that del Valle developed ten years ago, after a visit to Japan, where he noticed the popularity of an amino acid-based supplement Gaba. Thus, it launched a drink based in Gaba in Mexico and the Netherlands in 2012, but stopped production in 2016 while performing a branding exercise and a revision of the product formula.
FT details that after getting bank financing for his international launch, he started conversations with Coca-Cola Mexico in 2017 on the possibility of a business alliance involving your product, now dubbed "Go Gaba".
The two parties signed an agreement in December 2017 providing for the possibility for FT to declare that Coca-Cola and its subsidiaries would not participate in another project involving the production, distribution or sale of a product. similar drink for at least 30 months after the end of the initial exclusivity period.
However, nearly six years after the signing of the agreement, Del Valle received a report from its employees, Yaso, stating that Coca-Cola had launched a new product in Japan under the name "Fanta Gaba"
GGA
Source link
