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Adidas company responsible for the design of the official ball of the World Cup officially introduced the ball that will be used during the round of the World Cup Russia-2018.
Telstar Metcha has a bright red design inspired by the colors of the host country, as well as the rising heat of football during the knockout phase. The name Metcha is translated from Russian as "dream" or "ambition" and is made with the same designs as the original Telstar, used throughout the group stage of the competition; but now, thanks to its color, it will be adapted to reflect the intensity with which the phase of elimination is experienced
The bullet has a completely new shell that retains the best of Brazuca the official ball of ] Brazil-2014 World Cup while introducing new technologies to maximize its performance.
As a progression of the official balls of the past, the Telstar Metcha presents a metallic embossing and textured graphic effect, built to provide performance and durability to the times in the stadium and on the street.
The official balloons of this World Cup have an integrated NFC chip, which allows consumers to interact with the ball using their smartphone. Each ball generates a unique identifier, unlocking information and exclusive content for the user. The personalized experience is aware of its location and displays specific details of each ball, giving access to the challenges that users can access during the World Cup. (D)
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