AI.MX seeks to improve the reputation of e-commerce in Mexico

The Association of Internet.mx (AI.MX) announced the creation of a new trusted seal for e-commerce in Mexico. This certification, which aims to ensure the protection of personal data, security and the implementation of best practices by companies that practice e-commerce in the country, adds to the first seal of confidence in the protection of personal data that the 39, association grants since 2007.

The perception of insecurity and mistrust of the sale of products and services on the Internet are the main incentives for the creation of this stamp, according to AI .mx. Micro, medium and small enterprises (mipymes) are the companies to which this certification is intended, although large companies, national or represented in Mexico, may also choose to obtain it.

"The reputation of e-commerce is becoming one of its most important assets," said César Pallares, vice president of financial services at AI.MX at the presentation of this seal of trust. director of the association that brings together more than 200 companies in the country dedicated to explained that to have a third party such as the AI.mx, with a verified reputation, which gives a certificate as this seal of trust, becomes vitally important for those who are part of the e-commerce sector in Mexico

The first guarantee offered by the seal of trust for e-commerce is that the trade that has this certification does exist He also verifies that the company offers a detailed description of its products and services and precise information on deliveries and deliveries, exchanges and returns.

According to Pallares, the seal guarantees that the s merchant payment methods are safe and offer option that in the event that a consumer has a problem with the company in which he has acquired a product or service, he can contact the authorities who will be involved in the process of clarification, which in this case are the Office of the Federal Prosecutor of Consumidor (Profeco) and the National Commission for the Defense of Users of Financial Services (Condusef).

Certification requires that the companies that obtain it have the minimum security measures for the protection of personal data and financial information.

The seal of trust has a cost of 6,000 pesos a year and companies that carry out e-commerce in Mexico can contract it via the internet on the page of the association. The requirements for certification include the delivery of documents that ensure the legality of business operations and the adoption of best practices on the trade website.

According to the 2017 e-commerce survey of the Internet Association .MX, e-commerce revenue amounted to 329,850 million pesos in 2016. This represents a growth of 28.3% by compared to 2015 and a deceleration relative to the growth rate of the sector in previous years, when E-commerce is a trend that no legal framework will stop, "said Carlos Pérez, director General of NYCE Mexico, an organization dedicated to the evaluation and certification. compliance processes and systems, which have signed an agreement with the Internet.mx Association to generate a third seal of trust in e-commerce that will focus on securing e-commerce transactions between businesses with a larger volume.