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The sales giant of Internet Amazon extends this year its commercial event " First Day " to 36 hours from noon on 16 from July until the end of 17 of July the company reported today.
It is a series of offers directed exclusively to subscribers to the service Prime of Amazon .
The members of Prime in Mexico City may enjoy, for the second year in a row, exclusive offers during Prime Day which include televisions, home and kitchen, toys, fashion, furniture and several categories in the store.
Prime Day will take place in Mexico and all over the world in the United States, United Kingdom, Spain, Canada, Japan, India, Italy, Germany, France, China , Belgium and Austria. For the first time, Australia, Singapore, the Netherlands and Luxembourg will join the celebration. Anyone can join Prime or start a free trial for 30 days at www.amazon.com.mx/primeday and attend ] Prime Day.
The " Prime Day " is an important factor in the business of Amazon since last year the second largest online sales platform to the world got 30 hours the greatest number of new customers Prime. 50% more buyers have chosen to buy the subscription to enjoy the benefits
This year, there are already first offers for subscribers since that same Tuesday.
"Members Prime can enjoy a day (and a half) of our best discounts; 36 hours to enjoy more than a million offers across the world, "said Jeff Wilke, CEO of Global Consumer at Amazon," Members will be able to enjoy more than just offers, as we will have special launches from hundreds of brands around the world. "More than 100 million members Prime with paid members worldwide will enjoy the best celebration of the First Day up to present. "
Amazon introduced Prime Service to offer faster and free delivery and later access to its music and video streaming service.
The price increases that occurred in the subscription have not lost customers, said the head of Prime International, Jamil Ghani. "Around the world, we see for Prime a clear growth," he said.
Amazon has more than 100 million customers Prime internationally, although the company does not give exact figures. During the offers of " Prime Day " the company also sells its own cheaper equipment like the Echo speakers or the Fire tablets.
Ghani assures that it is not a matter of emptying the shops for the Christmas affair. "We work with thousands of suppliers around the world to make these offers possible." "Prime Day " is not a marketing trick for getting rid of excess merchandise in warehouses, "he said.
However, with an estimated brand value of 207 , $ 6 billion, Amazon is far behind the top two positions
