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Amazon the main internet store, will simultaneously carry out its annual "Prime Day" sale as early as noon Monday in 17 countries around the world, with "more than a million offers" during 36 continuous hours
In its fourth consecutive year, the sale "Prime Day" has become a new shopping party, able to compete with the "Black Friday" .
Amazon uses the "Prime Day" sale to promote its own products and to enroll new members in its "Prime" membership program, which has more than 100 million members worldwide.
The sale is intended for those who have purchased the service "Prime", but if you do not have Amazon Prime membership, you can take advantage of free offers .
Amazon offers a free 30-day Prime Trial Version, which you can cancel later at any time so you do not have to pay even a dime after the end.
This year, the "Prime Day" will be extended longer than in previous years and is available to buyers in more countries. It will also be the first time that she includes items from her new supermarket chain "Whole Foods" in her offerings, having acquired it in 2017.
Amazon did not disclose the However, according to consulting firm Coresight Research, sales are expected to reach $ 3.4 billion this year.
Sales forecasts for the event would exceed 40% compared to last year. would become Amazon's one-day sales record, exceeding its performance during "Cyber Monday" 2017.
For Amazon, "Prime Day" has longer-term significance, by attracting new members to its annual premium program only for $ 119 a year, grants the right to free delivery and limited video and music services.
According to a survey last December, it is believed that more than half of US residents live in a
Prime has added about 10 million new subscribers per year in the last three years. The model grants payment of monthly and annual fees to Amazon chests, and senior members spend more on the site than non-subscribers.
Main users spend about $ 1,400 a year, compared to about $ 600 a year for non-members, according to Consumer Intelligence Research Partners market research firm.
Amazon tested its first "Prime Day" in July 2015 to celebrate the twentieth anniversary of the company. He designed the day to replicate the "Black Friday" and before the success he decided to bring it back for a second year with more offers and keep it after creating a new sales day.
"Prime Day", which is promoted as "Christmas in Summer" is essential for Back to School, the second busiest shopping season of the year.
Amazon's competitors decided to join, announcing their own Internet sales, without needing to join. Target announced Friday the sale of its "hot summer savings" on July 17th. The sale will take place from Tuesday morning until midnight
The Bed Bath & Beyond, Kohl's, Macy's and many other chains also seek to attract buyers, including including the eBay electronic bazaar
. agreements to compete with "Prime Day", since the monopoly of Amazon on the market has become a threat to the traffic of customers to its stores.
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