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Apple could offer its users in the not too distant future a choice of single subscription to several services. This would include its original television productions, its Apple Music Music platform and a selected news service with access to magazines and other paid publications.
This is revealed L & # 39; information, which refers to sources close to the projects of the company. The news, of course, is a big surprise to anyone if we take into account the recent actions taken by the company in each of these areas, clearly focused on the expansion of the same thing . This is nothing more than an additional clue, therefore, that makes the path to the content that Apple has followed for the past months.
On the one hand, Apple Music began to offer shows originals within the platform, Planet Apps o Carpool Karaoke, while the company is redoubling efforts to produce original content, billion dollars to reach agreements with directors, producers, writers and actors to create a good amount of series and movies. On the other hand, the Californian company acquired Texture last March, a platform for reading magazines and subscription publications.
In search of competitiveness
So it seems clear that the future of Apple lies in the offer a subscription that gives meaning to all these movements, although it is true that it remains to be seen even under what conditions is launched and what is the exact proposition of the company to be able to compete with rivals like Spotify, Netflix, HBO, Amazon or Youtube. At present, its music distribution platform already has 40 million subscriptions, which is an important step to consider considering its short life span.
Although the market has more and more options and offers, Apple has the competitive advantage of having a complete ecosystem of products through which to promote and offer a better experience through the native implementation of it. Apple Music has shown that there was a future for technology in this area and a single subscription that will bring together all the services of the company, of course, could be the last effort to focus more efforts and resources in this area.
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