Apple is interested in your Christmas bonus and launches three new products in Mexico

CITY OF MEXICO (Expansion) .- For Apple Mexico, the money of Mexicans is more and more interesting. Unlike the obligation to wait several months before the arrival of their new devices, for three years, the signature of the apple has put a special focus on the country. Today, Mexico is among the first groups of countries to receive the new iPhone, iPad or MacBook.

Before the end of the year and to compete with Christmas sales, Apple launches three new products: the Apple Watch Series 4, its intelligent HomePod speaker and the new iPhone Xr; which will start selling at the same time as in the United States.

"Apple has always been a premium market and for that very reason, when we ask consumers what phone they will buy, 39% still have an iPhone in mind, and then they will see if they are able or willing to pay for it, but the brand is strongly present in the minds of consumers, "says Gonzalo Rojón, telecommunications analyst at The CIU.

The analyst explains that Apple in Mexico does not handle the same leading position as in the United States, since it controls about 11.9% of the market, behind LG and Samsung, this last, which controls more than 30% of the market. smartphones in the country.

However, although not the first place, it retains a clear interest for the country for several reasons.

"In Latin America, two economies are strong and have a volume of mass consumers: Brazil and Mexico.More of these two countries, Mexico is a simpler market to conclude agreements because it is close and is the first step that every technology company takes to develop in Latin America, "he said.

With the iPhone Xr, Apple is trying to convince users that they are not willing to pay up to 30,000 pesos for one of its most advanced models: the l '. iPhone Xs and Xs Max. However, the team promises to offer a high-end phone with improved performance and some minor sacrifices.

Expansión tested the equipment before launching to find out if the phone was worth 18,000 pesos of investment.

Read the full review here.

Health and your home, Apple goes for both

The other two products the company is launching are the new version of its smart watch, the Apple Watch Series 4 and its HomePod buzzer, with which the firm is trying to compete directly with Google, which has been selling Google Home for four months. and Home Mini in the country and anticipate the imminent arrival of Alexa from Amazon, currently in test phase in the country. Not to mention the products of brands like Sonos, LG, Samsung and JBL who come or sell the country already.

Apple Watch Series 4

What's up? The watch essentially retains the same square design as the previous models but has a screen that goes from one edge to the other, which allowed Apple to create a team with 30% of the time. Usable screen more, which allows to display more information in applications or on the cover. , in addition to having a finer design. The watch will be sold in two sizes now 40mm and 44mm, but the belts of the previous models will remain compatible.

The watch also works with a fourth-generation S4 dual-core processor. The digital crown now offers a haptic response when moving and the horns of the watch have 50% extra volume to enhance the call process. It also has an option to detect if the user has suffered a serious fall. As a result, you can seek help from the emergency services at 911, a function that will be active in Mexico.

What is the new function? Although the screen of the watch may constitute the first buying factor for users, given the graphic quality, the real value of the Apple Watch Series 4 lies in its heart rate sensor . The already famous sensor by optics, Apple has added a new electric sensor, composed of electrodes embedded in the digital crown and sapphire crystal on the back, which allows you to add two new features.

The first is that he is now able to detect and send notifications not only of high heart rate, but also of low frequency, which could be a serious heart problem.

The second is that the electric sensor is able to provide a much more accurate and faster heart rate reading because the digital crown of the watch now has a titanium electrode that works with the electrodes located on the sapphire crystal. Although the function is coming to the end of this year, the advance is a feat that could change the preventive treatment since Apple has obtained the approval of the FDA (Food and Drug Administration) authorizing the watch to take a valid electrocardiogram of the user.

Although Apple claims to have to work with the regulatory authorities of each country, this technology could save thousands of lives in Mexico, as some of the most recent data from the National Institute of Geography and Statistics (INEGI) believe that About 20% of deaths a year are due to cardiovascular problems or heart disease.

Being able to run an ECG would allow users to have this information at their fingertips, in order to bring them closer to their doctor with a wider frequency recording.

Is it worth it to buy? Apple Watch only works with the iPhone. Now, if you own an Apple Watch Series 3, it might be best to wait for the next generation. If you have a Series 1, or if you are looking for a tool that allows you to record your activity while having communication tools, the Apple Watch Series 4 is an expensive but very functional watch.

AccueilPod

What is it? In essence, a horn shaped cylindrical, but in reality, it is a very good horn. Apple has created a cylindrical audio system with seven tweeters, each with its own amplifier. The horn has a design with a single curved horn that allows a better distribution of acoustics in several directions. Unlike the subwoofer position on the bottom, the HomePod features a high-excursion woofer for deep and deep sounds.

What is the new function? Thanks to the internal A8 processor, the speaker is able to automatically analyze the acoustics of the venue by bouncing the sound of the speaker and capturing it with one of its six microphones. In this way, HomePod can determine how to handle the direct audio and assimilate the bouncing sound on the walls of the room, so that the system's music always sounds balanced, no matter where it is. user. Since the system has a gyroscope, it is able to recognize if the user has moved it to readjust the process of equalizing the environmental sound.

Why is it smart? Apple says that for Siri. The company's assistant intervenes in the speakerphone to perform the same functions as on an iPhone, but in an environment characterized by greater interaction with the voice.

Siri gives you a tremendous level of control in applications such as Apple Music, and allows you to place calls, read messages, or run smart household items such as lights, bells, cameras, and coffee makers. even other large audio systems. However, unlike other participants such as Google Home, it is still impossible to recognize voices. Thus, any user can interact via HomePod, but only the central user can have all the functions of messages, agenda, notes and reminders related to your phone. .

It's worth it? If what you are looking for in an audio option of very good quality, easy to use, good size and that is also more than just a horn sound – or if you want to make your current hi-fi system smart, you invest $ 8,000 weight is not so weird. If you want to know the trend of smart speakers and PDAs at home and you're not a full-fledged user of the Apple ecosystem, you're not thinking about it either. use as a music horn, look for options such as Google Home Mini.