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In May 2018, Apple Music reached the milestone of 50 million subscribers. This figure is certainly enviable: in three years, the service has managed to attract 50 million users. Six months later, reports indicate that the service already addresses 56 million users payment and in test. Of course, your biggest rival is growing faster.
The new data was not revealed by Apple, but by the Financial Times which released new details on the negotiations between Apple and the iHeartMedia radio group. Since Cupertino, they have managed to your streaming music service keeps growing happen to be in more than 100 countries. In addition to other achievements such as overcoming Spotify in the United States.
The eternal rival doubled in the same period
While the number of Apple Music is enviable for the rest of streaming music services, the big competitor and Spotify reference has got twice as much. In the last six months Spotify has attracted more than 12 million new subscribers against the 6 million Apple Music. Some factors put these numbers in context:
- Apple Music focuses specifically on the users of the company's products. Spotify is present in all products with virtually a speaker.
- Apple Music is three years old, Spotify more than 10 years old.
- Apple Music only offers paid subscriptions, Spotify has paid or free subscriptions with limitations and advertising.
We compared Apple Music to Spotify for putting some context into the evolution of the service and its features, although they always played with different purposes. The idea of Apple is offer a music platform for and for your products, an add-on to the iPhone / iPad / Apple Watch … The problem is that if a user has one of the services, he will barely have the other too. Apple is now looking to remove a piece of the cake to Spotify upon arrival Amazon Echo for example.
Via | Financial Times
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