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Apple sold almost the same amount of iPhone in the second quarter of this year compared with the same period last year, but sales and profits soared due to the fact. a higher price of his devices.
The company reported Tuesday that it had recorded a profit of $ 11.5 billion over the three months that ended in June, 32% more than during the same period there is a year. Sales rose 17% to $ 53.3 billion, a new record for its third fiscal quarter.
However, iPhone unit sales have not suffered much since they rose to 41.3 million smartphones out of 41 million sold. They changed in the second quarter of 2017.
The results highlight the successful change of Apple, which was planning to sell more and more iPhones to expand its business. Instead, Apple is finding new growth in high-priced iPhone models, such as the $ 999 iPhone X, as well as the additional services offered for its peripheral portfolio.
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"Apple is no longer a" pony "with all its future based on growing volumes of "IPhone units," said Dan Morgan, senior portfolio manager of Synovus Trust, by email.
The Apple service category, which includes App Store, Apple Pay and AppleCare, reached a business turnover of $ 9,500 million during the quarter, or 30% more than # 39, a year ago. Meanwhile, the average selling price of an iPhone was $ 724 during the quarter, compared with $ 606 the previous year.
During a conference call with analysts after the report, Apple's CEO Tim Cook said that the iPhone X has been the "best-selling" model since its launch the l & # 39; 39, last year.
Apple also gave reasons to investors to be optimistic about the timing and demand for the upcoming release of the iPhone scheduled for the fall. Apple predicted that its sales for the next quarter would be between $ 60,000 million and $ 62,000 million, above Wall Street expectations.
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Several analysts s & # Expect that Apple will launch three new iPhone models in the fall, although the precise timing of each is unclear, Apple usually launches new iPhones in the second half of September just before the end of his fourth fiscal quarter.
Cook also gave a positive rating when he was questioned about the imminent threat of tariffs on his business, despite the recent escalation of the trade war between the United States and China.
"Each country can only prosper if the other does.I can not predict the future, but I am optimistic that the countries will overtake it," Cook said during the meeting. conference. "
Apple's shares rose more than 3% in post-Tuesday trading After the earnings report, Apple is now a short distance away from becoming the first company to achieve a value of $ 1 trillion market.
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