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WORLD CUP
RUSSIA 2018
The Mexican national football team did not reach the fifth match after being eliminated Monday by the Brazilian team and still does not win the World Cup. However, the jersey of the 'Sort & # 39; is the sixth best-selling in the world, with 3 million 230 thousand people who put 'green'.
According to the data of the sports consultancy Euromericas Sport Marketing before the Mexico jersey, the shirts of the selections most sought after by the Mexicans are those of Germany, Argentina, Brazil, France ] and Spain .
In addition, the Mexican jersey is the second most traded of the Latin American nations participating in the World Cup, just below Brazil which placed 4.8 million. units to date of the sports fair
In this sense, the Liverpool Department Store reported a 45% increase in sales in products related to the Mexican National Football Team, compared to the 2014 World Cup at Brazil.
"This year, we see great passion and support for our national team.The total purchase of the elements of the selection was 125 thousand units on average including jerseys and collector's items, such as workout shirts, caps, backpacks and jackets, "said José Rafael Jiménez, director of the area.
The eBay online store reported that in United States bought around 20 thousand shirts from Mexico in the last 30 days and the national team jersey was searched over 28 thousand times in the last three weeks.
He adds that the version of the most purchased shirt is that of 2018, followed by that of 1998.
A survey conducted by El Financiero estimated that to dress up completely in the national team, from head to toe, you need an approximate budget of 11 thousand 368 pesos .
"The majority of consumers first buy jerseys and then another World Cup-related article, where they mainly include jackets and sweatshirts," said Ricardo Martínez, CEO of Netshoes México.
He added that 50 percent of those who acquire a shirt come back for another article from the Mexican National Football Team.
Currently, the fight for the national sportswear market is closed, but the "game" dominates Adidas with a 7.9 percent stake in Mexico; followed by Nike with 6.3%, and VF with 4.2%, which includes brands like The North Face, Vans and JanSport, among others.
that for the Linio online channel they had a 30% increase in units sold, the orders of the packages of Panini copies to fill the album were increased by 50%.
The sportswear market in Mexico closed 2017 with a value of 90 thousand 692.5 million pesos an increase of 76.2% since 2012.
In addition, it is expected that by 2022 the market value of this sector will be 123 thousand 847 million pesos, a 36.5% growth over the previous year. previous year, according to consulting firm Euromonitor.
Korea raises in Mexico
A special case turned out to be the Korean jersey, after Korea's 2-0 win over Germany, Mexico went to the last 16.
Five hours after the Asian win over the defending champion, in the Aztec nation the Korean team shirt sales climbed 12 percent, while overall demand for his jersey reached 750 units , according to Euromericas Sport Marketing .
The 750,000 units that were requested after the match, add up to the million 450 thousand that had already been marketed in the world through the traditional channel and e-commerce.
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