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Mexico. The Internet Association .MX (AI.MX) introduced the new trustmark for e-commerce, which addresses small and medium-sized businesses and complements the one that currently exists for data protection personal, which grants the Association for more than ten years.
The President of the Internet Association .MX, Enrique Culebro, said that one of the most important obstacles to the growth of digital commerce, is the perception of the user of the # 39, insecurity of transactions and, consequently, a feeling of mistrust that discourages the overpopulation of the medium.
He explained that the trust seal of e-commerce is a digital badge that is assigned to websites and serves to corroborate the physical existence of the business. When it is published on a web page, it indicates that the company that wears it complies with the legislation in force, the code of ethics of the Association and establishes mechanisms for resolving any disputes between the company. 39, buyer and seller ". the security and trust of a user when accessing the services offered by a website.
The specialist noted that e-commerce "democratizes the possibilities for the exchange of goods and services between people and businesses of any size, any part of the world. It is therefore a commercial trading area that benefits the merchant has access to a wider market, while the consumer has access to innovative products and at affordable prices, which would otherwise be limited to the availability in their geographical location. 19659002] In his speech at the presentation of the seal, César Pallares, vice president of financial services of the Association, explained that in addition to guaranteeing the existence of the trade and l 39; correct and legal use of users' personal data, the supervision of various specific processes present in digital commercial acts.
These processes consist of a detailed description of goods and services; offer information on delivery costs; taxes and additional charges; guarantee legitimate and secure payment methods; It provides details on the procedures and delivery times of goods, if any, as well as changes and returns.
The seal also provides complete information and links to contact the Federal Prosecutor's Office (PROFECO), and the National Commission for the Defense of Users of Financial Services (CONDUSEF), if necessary, to strengthen the prevention of transactions and wrongful mistakes and protect the rights of consumers. He pointed out that the site must adhere to a variety of minimal technological security measures, such as an SSL certificate, the security of personal and financial data and agreements with financial entities for the processing of payments.
The Association will continuously monitor companies that sign the trust seal of e-commerce, to verify that the data provided, such as the name of the company, the trademarks, the products recorded, among others, are used correctly at all times. Similarly, it will have a means of contact so that, in case the users detect an irregularity, they can report it immediately to AIMX.
Association members pointed out that this seal "reinforces the certainty of online shopping" in two respects, as it allows merchants to offer their customers strong arguments validated by an entity. neutral such as the AI.MX, on the honesty and good faith of the company. On the other hand, consumers find information that reinforces their confidence that companies that carry the seal are observing the best practices of digital commerce. "
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