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Société Financière à But Divers ( SOFOM ), Crédit Real ( " Crédito Real " ), a financial institution with a presence in Mexico United States Honduras Costa Rica Panama and Nicaragua focused on providing credit to segments of the population to medium and low income, which historically have been poorly served, merged its business units in the United States of America under a single brand called " Credito Real USA " while deepening its insertion in the said market.
From now on, Credito Real will operate in the said country under the said mark, including the marks " United States Financing Credit " and " Don Car ro " which correspond to companies in which Crédito Real holds a significant stake.
" With our companies in the United States, we have managed to serve a market that needs credit its dreams.Our goal is to become the largest non-bank financial institution in the world that focuses in the Hispanic market by proposing simple and effective solutions, therefore, we have launched " Credito Real USA " as a differentiator of our financial products in this market " commented Ángel Romanos General Manager of Crédito Real .
The presence of Crédito Real in the US market began 4 years ago with the acquisition of 80% of the capital of the company that operates under the brand " Don Carro " and later acquired 99.28% of AFS Acceptance LLC, a company that will now operate under the brand " Credito Real USA Finance " both of the subsidiaries are engaged in the sale and financing of used cars.
The project of the mark " Credito Real USA " consolidates the presence of Credito Real on the North American territory, where at the moment, through these subsidiaries, there is a presence in 32 states of the United States Union, a portfolio of $ 110 million and about 9,000 active customers. All information about these subsidiaries can be found at www.crealusa.com
By: El Heraldo de México Redaction
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