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Elektra has launched a new online credit, which is part of its omnichannel strategy (which means being available to customers across all sales channels at any time), reported Grupo Salinas' company.
through the web platform (www.Elektra.com.mx/Credito-Elektra), mainly for the adult population that still does not buy online in the Mexican market.
"This new version of the Elektra online credit confirms our We are committed to providing our customers with the best omnichannel shopping experience in Mexico as well as Elektra's innovative vocation," said Fabrice Decelière, general manager of Tiendas Elektra.
One of the main obstacles to e-commerce is the lack of According to the study "E-Commerce Study in Mexico 2017" of the 39; Mexican Online Sales Association (AMVO), access to means of payment.
Meanwhile, data from the World Bank show that in Mexico, 58.7 million people of major age do not have access to the means of payment. do not have a bank account yet.
"This launch is part of our digital transformation with a customer-oriented approach and we believe it will have a positive impact on the well-being of our customers. Added Juan Carlos García, Director of Global eCommerce & Omnichannel.
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