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In order to democratize access to e-commerce for the majority of the adult population who still do not buy online in Mexico, Grupo Elektra has announced the launch of Elektra credit through its platform.
According to the e-commerce study in Mexico of 2017, conducted by the Mexican Online Sales Association, one of the major barriers to digital shopping is lack of access to payment methods.
According to the World Bank, at the end of 2017, 58.7 million Mexicans still do not have access to a bank account.
Therefore, the company seeks to break down these barriers and facilitate access to the majority. of the population to buy products according to their ability to pay.
He explained that the requirements for online credit processing are minimal: you only have to be of legal age and have a diploma to vote in force.
Tiendas Elektra CEO Fabrice Deceliere commented that "this new launch of Elektra Credit Online confirms our commitment to providing customers with the best Omnicanal shopping experience in México, as well as the dedication of our customers." by Elektra. "
" This is part of our digital transformation with a customer-centric approach and we believe it will have a positive impact on their well-being, "said Juan Carlos García, Global eCommerce Director & Omnichannel from Tiendas Elektra
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