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The transponte service across mobile applications is gaining momentum as network access grows, as it is estimated that in Mexico, 36% of users use the Internet to request this service .
Internet Association, these figures are relevant because they indicate that Internet users solve daily problems through this type of platform.
In a study that was presented recently, it reveals that 79.1 million people have access to the Internet in the country, that users are using these platforms for security (72%), times of day. waiting (49%) and comfort (40%).
On the utility of transportation services, he notes, most use it safely home (56%), although the second reason (do not use the car, 45%) shows a tendency to replace traditional means of transport.
The association points out that In some cases, the search for another means of transportation is to avoid risks in recreational activities such as partying (44%), eating out at restaurants (34% ) or eat (19%). [19659002] Another interesting fact is that 67 percent of users consult the opinions of others before accepting service and 51 percent read reviews made by people who have already used it; In addition, 26% of respondents specifically look for positive and negative comments about the experiences of others.
In this sense, Victor Valles, Business Intelligence Director of Easy, says that according to the latest report from the global mobile industry, Mexico is among the top 10 countries with the largest number of smartphones in the world.
While the transportation industry is experiencing a dizzying evolution thanks to the emergence of mobility and transport applications such as Uber, Easy, Cabify, among Others
Whereas, account Given the growing importance of these platforms, it is necessary to take into account technological elements such as ubiquitous connectivity, greater computing power, geolocation services, collaborative consumption and the availability of high volumes of data. Data is essential for the transportation industry in Mexico and around the world.
Valleys indi It is also necessary to have a good graphical interface that facilitates the use of these applications for users, as well as advanced techniques of distribution or allocation of vehicles that allow for Balance the transport demand with the availability of pilots in a game. "Thanks to the Big Data elements and machine learning techniques, we were able to configure our distribution algorithms or fleet allocation according to the conditions of each city. We are constantly evaluating which innovative trends can be added or developed to have a state-of-the-art application and service, "said the manager.
In an interview with Notimex, he said that having advanced technology allows for greater visibility. Travel, both for users and for the platform that provides the service, which in another conventional mobility platform would not occur.
For example, he added, through the application, the user can know some information about the driver and the vehicle that will browse it, as well as follow the trip in real time and share it with whoever wishes.
On our side, thanks to technology, we can know which are the most requested areas and / or the most at risk, allows us to take measures and to prevent users and drivers.
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